Sam Sandala
Director of Accounts
Sam joined Dittoe PR with a deep background in communications. While serving as director of public relations for an Indianapolis marketing and communications firm, she led crisis communications, stakeholder outreach and engagement, media and influencer relations, strategy and planning, and content writing for clients in a variety of fields.
From healthcare and behavioral health to infrastructure and development to food and beverage, Sam plans strong strategies and executes them with award-winning precision. She has led four campaigns recognized with Pinnacle Awards by PRSA Hoosier Chapter and was herself awarded the Chapter’s 2024 Young Professional Award. Her recent volunteer roles include director of membership for PRSA Hoosier Chapter and serving on Indiana Sports Corp.’s Communications and Media Local Organizing Committee for the 2024 U.S. Olympic Team Trials in Indianapolis.
Sam was an NCAA Division I swimmer at IUPUI, where she graduated with a Bachelor of Arts in journalism with a concentration in public relations. When she’s not working with clients, you can find her working out or reading for one of her two book clubs with a cup of tea.
Industry Articles
Easy Ways to Amplify Media Coverage (Outside of Social Media)
Here at Dittoe PR, we secure amazing media coverage every day for our clients. But the efforts shouldn’t stop after sending the coverage link to the client. It’s important to keep the momentum going and maximize the exposure for each piece of meaningful media...
Four reasons why your company needs PR
“Thank You for Smoking.” “The West Wing.” “Wag the Dog.” These are all movies and TV shows that revolve around public relations. Now, if you notice, most of these involve some sort of crisis or needed “spin.” Flashback to more than a decade ago, and there was a slight...
What cuts in journalism jobs mean for PR
There are six public relations professionals for every journalist.In 1980, the ratio was 1.2 to 1.These ratios, pulled from recent U.S. Department of Labor statistics, illustrate just how dramatically the media relations landscape has fluctuated in the last 40 years....
