Lauryn Keegan
Vice President, Business Development
Lauryn joined Dittoe PR as an account executive where she honed her media relations and content creation skills before transitioning to business development. Today, as vice president of business development, Lauryn works to identify and secure new business for the firm, fosters ongoing relationships with clients, and supports Dittoe’s own PR and marketing efforts. She loves meeting new people, learning about their organizations, and figuring out how PR and social media can help them achieve their overall goals.
Lauryn started her career in local news in the Indianapolis market, serving as a producer at Inside INdiana Business and an on-camera reporter for FOX59, CBS4 and the Indiana Pacers. She graduated from Indiana University where she learned good journalism starts with curiosity. And it turns out business development does, too.
Industry Articles
PR Lessons We Can Learn from Apple TV+’s “Ted Lasso”
“Ted Lasso” is a silly show about an American football coach trying to coach English Premier League soccer, and there are some pretty great public relations lessons PR pros and businesses alike can take from it. Account Coordinator Kyle Jeanor breaks them down.
What to Consider when Targeting Local Media
Local media can play a key role in an organization’s earned media strategy. Account Executive and former local TV journalist Andi Sommers shares what to consider when reaching out with your story.
PR Lessons We Can Learn From The Movies
Have you ever watched a movie and cringed on behalf of a character’s PR team for the in-universe backlash they’d have to mitigate? Us too. Check out some of Senior Account Manager Paige Isch’s favorite examples.
