Lauryn Keegan
Vice President, Business Development
Lauryn joined Dittoe PR as an account executive where she honed her media relations and content creation skills before transitioning to business development. Today, as vice president of business development, Lauryn works to identify and secure new business for the firm, fosters ongoing relationships with clients, and supports Dittoe’s own PR and marketing efforts. She loves meeting new people, learning about their organizations, and figuring out how PR and social media can help them achieve their overall goals.
Lauryn started her career in local news in the Indianapolis market, serving as a producer at Inside INdiana Business and an on-camera reporter for FOX59, CBS4 and the Indiana Pacers. She graduated from Indiana University where she learned good journalism starts with curiosity. And it turns out business development does, too.
Industry Articles
Why Is Thought Leadership Essential to Your PR Strategy?
Companies are full of talented individuals whose insights and experiences can benefit others in their industry. Sharing those insights with the media can also elevate the company itself.
PR Predictions for 2024: The Year of AI, Affiliate Marketing & Data
There are plenty of big news stories coming in 2024, so what’s in store for PR professionals as we look to excel in the year ahead? Vice President of Client Services Ashley McMurray dives into the trends shaking up the industry.
3 Reasons Your Company Should Budget for PR in 2024
Q4 is here, meaning many businesses and department leads are evaluating and finalizing their budgets for the upcoming year. Should PR make the cut? A strong PR strategy can take your business to new heights, especially during strained economic times. Here are 3 reasons your company should include PR in your 2024 budget.
