Lauryn Keegan
Vice President, Business Development
Lauryn joined Dittoe PR as an account executive where she honed her media relations and content creation skills before transitioning to business development. Today, as vice president of business development, Lauryn works to identify and secure new business for the firm, fosters ongoing relationships with clients, and supports Dittoe’s own PR and marketing efforts. She loves meeting new people, learning about their organizations, and figuring out how PR and social media can help them achieve their overall goals.
Lauryn started her career in local news in the Indianapolis market, serving as a producer at Inside INdiana Business and an on-camera reporter for FOX59, CBS4 and the Indiana Pacers. She graduated from Indiana University where she learned good journalism starts with curiosity. And it turns out business development does, too.
Industry Articles
Public Relations vs. Marketing – What’s the Difference?
There are a lot of blurred lines when it comes to public relations and marketing. They intertwine so seamlessly that it can be easy to mistake one for the other. Often times when I tell others I work in PR, they’ll usually respond with something along the lines of...
Five Skills to Take PR Pros to the Next Level
There’s no doubt about it – PR is no longer just press releases. While media relations and communication skills cannot be understated, exceptional public relations pros will know how to utilize non-traditional skills to stand out and make an impact for their clients....
Pitching 101: Media advisories, press releases and more
Being a young professional in the industry, many of my closest friends and family still don’t understand exactly what public relations and media relations consists of. To keep the conversation short and sweet, I describe my profession as “emailing reporters and asking...
