Gabby Crays
Social Media Strategist
Gabby is a social media master for her clients and Dittoe PR. She drafts social media copy; creates TikTok and Reels content; oversees the execution of social media strategies; ideates campaign and account strategy; develops paid advertising; helps lead graphic and creative design for clients and Dittoe PR; manages multiple client social media accounts and deliverables; and more. You can find her at most client events, particularly Indiana Sports Corp events including March Madness, Final Four, the Big Ten Football Championship Game, Big Ten Basketball tournaments and more.
Gabby previously worked as a marketing strategist professional intern for Disney’s Fairy Tale Weddings & Honeymoons at the Walt Disney World Company in Orlando, Florida. She’s a graduate of Anderson University.
Industry Articles
Three Social Media Tips for a Productive New Year
Each new calendar year brings PR professionals the opportunity to set new goals and get organized. While the majority of pros are researching new media angles, publications and writers, drafting refreshed blog and website content and aligning with their clients’...
Using Instagram Stories to Show Off Your Brand Behind the Scenes
RIP, Snapchat. Okay, so Snapchat isn’t officially dead, but in June 2018, Instagram reported having up to 400 million daily active users – more than twice that of Snapchat. While Snapchat is still appealing to teens, we’ve been steadily phasing it out of our...
3 Ways Brands Can Be More Authentic on Social Media
The more relatable and authentic your brand is on social media, the more likely people are to engage and interact.