Andi Sommers
Senior PR Manager
Andi works with clients from various industries on content drafting for different thought leadership initiatives as well as pitching and securing media opportunities for local, trade and national publications. Some of her favorite opportunities have come from clients in higher education and eLearning technology because of the immense impact that they can have on their target audiences. She also loves working with clients who are local to the Indianapolis area to help them coordinate local media opportunities, whether they are launching a campaign such as WGU Indiana’s Night Shift Nurses Packing Party or hosting an annual event like the Penrod Arts Fair.
A Franklin College grad, Andi began her career as a multimedia journalist for WREX in Rockford, Illinois, where she covered mostly local and state government stories. After two years as a reporter, she made the switch to PR when she joined the Indiana House of Representatives as a press secretary where she handled media relations efforts for a handful of state representatives about various pieces of legislation pertaining to education, workforce development, health care and more.
Industry Articles
PR Lessons We Can Learn from Apple TV+’s “Ted Lasso”
“Ted Lasso” is a silly show about an American football coach trying to coach English Premier League soccer, and there are some pretty great public relations lessons PR pros and businesses alike can take from it. Account Coordinator Kyle Jeanor breaks them down.
What to Consider when Targeting Local Media
Local media can play a key role in an organization’s earned media strategy. Account Executive and former local TV journalist Andi Sommers shares what to consider when reaching out with your story.
PR Lessons We Can Learn From The Movies
Have you ever watched a movie and cringed on behalf of a character’s PR team for the in-universe backlash they’d have to mitigate? Us too. Check out some of Senior Account Manager Paige Isch’s favorite examples.
