Using Data in Your Daily PR Initiatives

Marketing and PR were once considered the hardest departments for a business to quantify because there was a lack of definitive return on investment (ROI). With the rise of digital marketing, this has become a slightly mitigated problem with pay-to-click data, Google Analytics, and other various tools used to track engagements digitally. This is a far cry from trying to determine the sales impact of a billboard on the side of a highway, but it can still be challenging to prove that money invested in PR efforts has been felt by the company in one way or another. Fortunately, at Dittoe [...]

By |2019-07-22T16:42:04-04:00March 28th, 2019|Media Relations|0 Comments

PR Reporting 101: The Essential Measurement Tools

This time last year, I was barreling toward a quarter-life crisis by unnecessarily stressing about post-grad life. Despite rationally knowing I was prepared to work as a “real-life” PR pro and function as an active adult, I was terrified. Today, I can reflect back and say that my rationale was exactly accurate - minus my juvenile snack habits (Java flavored Monster, anyone?) - and I was much more prepared than I thought I would be. If you’re preparing to graduate in May, you may be wondering what my biggest (or most surprising) learning curve has been in my first full-time agency [...]

By |2019-07-22T15:36:16-04:00February 21st, 2019|Media Relations|0 Comments