Benefits of Leveraging Influencer Relations in Your Social Media Strategy

I’m guilty. I follow a ton of influencers. I read their microblog captions, like their photos and videos, and check out the products they promote. I’ve even purchased a product, or three, after seeing my favorite influencers post about them. Instagram reached over 1 billion active users nearly a year ago, and it’s already recognized as the fastest growing social network of 2019. So, it’s no surprise that nearly a third of my newsfeed is influencer-related content. Influencers aren’t a new concept, though. Back in 1931, Coca-Cola launched one of the first “influencer” campaigns, getting Santa himself to represent the refreshing [...]

Using Instagram Stories to Show Off Your Brand Behind the Scenes

RIP, Snapchat.   Okay, so Snapchat isn’t officially dead, but in June 2018, Instagram reported having up to 400 million daily active users – more than twice that of Snapchat. While Snapchat is still appealing to teens, we’ve been steadily phasing it out of our clients’ strategic social media plans. Why post to Snapchat when you already have a great platform built up on Instagram?   If static Instagram posts are the sandcastles, Instagram Stories are the sandbox. You don’t have to worry as much about the content quality because that’s not what your audience is looking for. They want to [...]

What Instagram’s Algorithm Change Means for Brands

The rapid growth of Instagram has resulted in more than 400 million monthly active users and a whopping 70 million photos shared on the platform per day. That’s a lot to miss out on - and no one wants to experience FOMO. A new algorithm change being slowly rolled out by the social media platform will reduce users’ fears of missing out. Essentially, Instagram now shows what it believes users will want to see based on the length of time they’ve followed a person or brand as well as previous and current comments, likes and posting frequency. What this means for [...]

By |2016-03-28T20:53:44-04:00March 22nd, 2016|Content, Social Media, Thought Leadership|0 Comments

How to Choose the Right Social Networks For Your Brand

Even though many companies use social media to promote their brand, there is still some doubt surrounding its viability. Am I seeing results from social media? Are we actually engaging with prospects? Why are we spending so much time on these networks? These concerns are common, and some people will always be wary of social media. However, Forbes recently reported that the rising fad is here to stay and "the longer you wait, the more you have to lose." Here’s a list of potential benefits your business could realize by using social media marketing: Increased brand recognition Improved brand loyalty More [...]

By |2015-09-21T16:34:11-04:00September 21st, 2015|Content, PR tools, Social Media|0 Comments