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4 Instagram Tools to Boost Engagement

We’re not talking about getting down on one knee with a diamond ring, we’re talking about Instagram engagement. In 2020, social media has been the most important tool – and sometimes, the only tool – for brands to communicate with their target audience throughout the pandemic. The importance of engagement on Instagram is crucial to the success of your posts and will make or break your content.  So, you’ve built a following, but you haven't been able to build a community or a relationship with your audience. Here are 4 Instagram tools that can be used to boost engagement. 1. Know ...

By |2020-08-24T14:55:01-04:00August 24th, 2020|Social Media|0 Comments

Why and How to Get Verified on Social Media in 2020

On Thursday, Twitter essentially shut down hundreds of verified users after several high-profile accounts were hacked to help stem the tide of the attack. Verified users across the platform were and are still unable to tweet or log into their accounts if they had changed – or attempted to change – their passwords within the past 30 days.  This has left many users wondering what the point of verification might be if prominent accounts from politicians like Barack Obama or corporate accounts like Apple could be hacked. Although this hack revealed no one online is ever truly safe from hackers, getting ...

By |2020-07-20T14:21:39-04:00July 20th, 2020|Social Media|0 Comments

How to Find the Best Influencer Partnerships for Your Brand

If you’ve looked at Instagram’s Discover page any time in the past 12 months, you’ve probably seen at least one influencer promoting a product or brand to their followers. If you’re like me, you might’ve even made a few purchases based on the recommendations of these trusted sources. But Instagram isn’t the only platform where you’ll find influencers promoting products. Check out YouTube, Facebook, Twitter – even Tik Tok – for influencers of all kinds promoting things like beauty products, car parts, restaurants, vacation destinations and everything in between. There are tons of benefits from leveraging influencer partnerships to further promote ...

By |2020-01-29T11:51:29-05:00January 29th, 2020|Social Media|0 Comments

Benefits of Leveraging Influencer Relations in Your Social Media Strategy

I’m guilty. I follow a ton of influencers. I read their microblog captions, like their photos and videos, and check out the products they promote. I’ve even purchased a product, or three, after seeing my favorite influencers post about them. Instagram reached over 1 billion active users nearly a year ago, and it’s already recognized as the fastest growing social network of 2019. So, it’s no surprise that nearly a third of my newsfeed is influencer-related content. Influencers aren’t a new concept, though. Back in 1931, Coca-Cola launched one of the first “influencer” campaigns, getting Santa himself to represent the refreshing ...

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