Michelle Lott
PR Specialist
A 2020 graduate of Auburn University, Michelle majored in Public Relations with a minor in Marketing. She started her professional career at a digital marketing firm where she worked on paid ads, SEO, web design and more. Following her move from Alabama to Indianapolis in May 2021, Michelle worked for a public relations agency before joining the team at Dittoe PR. She has a great deal of experience with B2B tech clients and has touched many industries, including financial, legal, healthcare, HR, geospatial, education, etc. Getting national coverage is never an easy feat, but it’s something Michelle has been proud to accomplish several times.
When she’s not working, you can find her playing with her black lab, Deacon, and watching any Auburn sporting event. She is scuba-certified – the best place she’s been diving is Grand Cayman, but she and her husband have a trip to Fiji planned that she’s hoping will top it.
Industry Articles
Top Services Clients Seek from Dittoe PR
My husband works in manufacturing, and he’s often met with blank stares when he tells colleagues that I work in PR. He once shared with me that he told a coworker I “tweet for work.” Technically, he’s not wrong. But that is just one aspect of my day-to-day work for...
The Importance of Networking for PR Pros
As public relations and communications professionals, we’re no strangers to speaking with new people. Whether it’s clients, reporters or influencers – we are constantly networking. However, when was the last time you networked outside of the usual “people you kind of...
Easy Ways to Amplify Media Coverage (Outside of Social Media)
Here at Dittoe PR, we secure amazing media coverage every day for our clients. But the efforts shouldn’t stop after sending the coverage link to the client. It’s important to keep the momentum going and maximize the exposure for each piece of meaningful media...
