Mallory Smith
Vice President, Consumer Brands
Mallory has more than a decade of experience in PR strategic ideation and planning, media relations, thought leadership and PR counsel. Mallory thrives on elevating clients’ missions and brand awareness through earned media strategies that result in impactful media coverage. She excels in leading Dittoe PR’s global consumer clients, which have been nationally recognized in PR award programs like PR Daily and Ragan’s Media Relations Awards: Purpose-Driven Campaign Winner; Bulldog Reporter Gold Winner for Best Food & Beverages Campaign; and more.
Mallory is an avid runner and practicing yogi and is always on the lookout for the next best hiking destination.
Industry Articles
Easy Ways to Amplify Media Coverage (Outside of Social Media)
Here at Dittoe PR, we secure amazing media coverage every day for our clients. But the efforts shouldn’t stop after sending the coverage link to the client. It’s important to keep the momentum going and maximize the exposure for each piece of meaningful media...
Four reasons why your company needs PR
“Thank You for Smoking.” “The West Wing.” “Wag the Dog.” These are all movies and TV shows that revolve around public relations. Now, if you notice, most of these involve some sort of crisis or needed “spin.” Flashback to more than a decade ago, and there was a slight...
What cuts in journalism jobs mean for PR
There are six public relations professionals for every journalist.In 1980, the ratio was 1.2 to 1.These ratios, pulled from recent U.S. Department of Labor statistics, illustrate just how dramatically the media relations landscape has fluctuated in the last 40 years....
