Director of Accounts
The epitome of a PR pro, Kasie regularly secures national media coverage for clients, plans and executes crisis communications, identifies thought leaders to flawlessly tell their stories, and builds strong PR strategies for clients that deliver results. Since joining Dittoe PR full-time following her Dittoe PR internship, she’s worked with a wide spectrum of clients, including everything from sports brands and events like the BMW Championship and USA Football to major tech companies like Employ Inc. and nonprofits like the Western Golf Association. She led PR efforts for the “Not Another Second” campaign with Dittoe PR client SAGE, which was recognized by PR Daily in their Top Agencies Awards in the “Media Relations” category.
Fun fact: Following a day promoting the independent film “COLUMBUS,” Kasie played “Six Degrees of John Cho” with award-winning actor John Cho at dinner, after which they went sunglasses shopping.
Profound tragedy is unfortunately a recurring part of our lives. When we have news to share, it can be a tricky question of what and when you should pitch. As humans, we want to be respectful. As PR professionals, we want to be sensitive to conditions and advise our clients and teams on the best course of action. See some tips on navigating public relations in times of national tragedy.
If there’s news to share, a press release is always the answer, right? It may be, but you’ll need to deploy more tools than just a release if you want national news coverage. Consider these questions in our latest blog.
Did you know? Public relations dates back to the late 1800s and touches nearly every industry around the globe. It’s much more than drafting press releases these days, though, and present-day PR agencies can help with branding, social media and event planning. Read on to learn more.