Greta Snell
Vice President, Strategic Initiatives
With 15 years of industry experience, Greta has developed and executed successful PR strategies at the local and national level for clients in nearly every industry (some most people don’t even know exist!), and is well-versed in crisis communications, media training and integrating PR with social media and marketing. She loves working with clients that use PR to inform audiences on impactful topics and local clients working to connect with their community. In addition to client success, Greta leads Dittoe PR’s hiring, recruitment, internship program, onboarding, and training strategies while also supporting business efforts that propel Dittoe PR forward as an agency. She graduated from Indiana University and first joined the agency as an intern, putting her diverse background in journalism writing, copy editing, marketing and PR to good use.
Outside of the workplace, Greta is a mom of three and a registered yoga teacher and certified prenatal/postnatal yoga instructor. She credits much of her personal and professional growth to her long-time yoga habit, as well as her ongoing training and study of the ancient practice.
She serves on the Indy Zoo Council and the Local Organizing Committee (Communications and Media) for the 2024 U.S. Olympic Team Trials with Indiana Sports Corp. and USA Swimming. She is also an active member of the PRSA Hoosier Chapter.
Industry Articles
8 Highlights From a Year Full of Growth and Learning
We have accomplished a great deal in 2022, and we want to share some of the highlights. Here are eight moments that stand out.
Public Relations in Times of National Tragedy
Profound tragedy is unfortunately a recurring part of our lives. When we have news to share, it can be a tricky question of what and when you should pitch. As humans, we want to be respectful. As PR professionals, we want to be sensitive to conditions and advise our clients and teams on the best course of action. See some tips on navigating public relations in times of national tragedy.
How to Turn a Press Release Into a National News Story
If there’s news to share, a press release is always the answer, right? It may be, but you’ll need to deploy more tools than just a release if you want national news coverage. Consider these questions in our latest blog.