Alyssa Ross
PR Specialist
Alyssa comes to Dittoe PR with prior agency experience working with clients across the spectrum from nonprofits to medtech. She excels in content drafting and thought leadership pitching and loves being the writer behind the scenes. She notes that she’s learned so much from her experiences working within healthcare/medtech and is loving being on the Vita Coco team here at Dittoe PR and learning more about consumer brands.
The majority of Alyssa’s time outside of work is spent with two of her sisters who live in and around Indy going to different coffee shops, doing Orange Theory and enjoying their time together. She is a graduate of Purdue University. Fun fact: she can say the alphabet backward!
Industry Articles
Public Relations vs. Marketing – What’s the Difference?
There are a lot of blurred lines when it comes to public relations and marketing. They intertwine so seamlessly that it can be easy to mistake one for the other. Often times when I tell others I work in PR, they’ll usually respond with something along the lines of...
Five Skills to Take PR Pros to the Next Level
There’s no doubt about it – PR is no longer just press releases. While media relations and communication skills cannot be understated, exceptional public relations pros will know how to utilize non-traditional skills to stand out and make an impact for their clients....
Pitching 101: Media advisories, press releases and more
Being a young professional in the industry, many of my closest friends and family still don’t understand exactly what public relations and media relations consists of. To keep the conversation short and sweet, I describe my profession as “emailing reporters and asking...
