Alex Leix
PR Manager
A proud Hoosier native, Alex joined the Dittoe PR team with strong industry experience, including multiple PR agency internships throughout college and a previous full-time position with a full-service boutique marketing agency. She graduated from Indiana University (IU) in 2021 with a bachelor’s degree in Journalism with a Public Relations concentration, as well as minors in Spanish and Marketing through IU’s Kelley School of Business. Curious at heart, Alex has always been intrigued by PR’s power to build, enhance and protect a company’s image and inspire audiences to act. She knew she wanted to pursue a career in PR due to this curiosity and her passion for writing to tell meaningful stories for clients. When she’s not crafting the next catchy headline for a pitch, you can find her cooking up a new recipe, cheering on her beloved sports teams, or keeping up with the latest and greatest in entertainment news.
Industry Articles
Five Skills to Take PR Pros to the Next Level
There’s no doubt about it – PR is no longer just press releases. While media relations and communication skills cannot be understated, exceptional public relations pros will know how to utilize non-traditional skills to stand out and make an impact for their clients....
Pitching 101: Media advisories, press releases and more
Being a young professional in the industry, many of my closest friends and family still don’t understand exactly what public relations and media relations consists of. To keep the conversation short and sweet, I describe my profession as “emailing reporters and asking...
Three Most Memorable PR Moments of 2018
Remember that time IHOP, the pancake ruler of the world, caused a nationwide frenzy by announcing it was changing its name to IHOb, International House of Burgers? Yeah, me too. While it may feel like that happened years ago, it actually took place in 2018. ...
