Why team building is critical (and really fun)

Do the words “team building” induce irritability and eye-rolls in your office? Are you imagining The Office’s Michael Scott screaming, “conference room – now!” while employees slowly trickle in for an over-the-top attempt at collectiveness? 

Obviously work is meant for, well, working, but an office needs to be more than that. Getting out of the office with your team and problem-solving in a more relaxed environment can be necessary for building better working relationships. In addition to increasing productivity, team building can also improve communication and creativity. 

Benefits of improving company culture through team building include: 

Increased productivity 
According to a HuffPost article, most organizations say there is more fear and anxiety than joy and optimism in the workplace. “While success and recognition generate positive attitudes and energy, failure and non-recognition deplete and exhaust people. Organizations’ must get fear and anxiety levels down, and replace those feelings with a sense of hope, the purposefulness of a united and supportive community, and a conviction that the future will be better.” 

Still not convinced? Benefits of team building can improve more than just company morale. Engaged employees are more likely to work diligently in their jobs, increasing productivity – research shows that engaged employees are 17% more productive than their peers. 

Boosted creativity
Personally, I believe a big part of my positive attitude and energy at work stems from my feelings of support and collectivity within our team. For example, our pickleball outing had our office laughing for weeks which fostered better energy and creativity. Our Guinness World Record attempt was an awesome opportunity to work together for a community event, which improved satisfaction in the workplace. Even something as simple as our last minute decision to dress as cows for Chick-fil-A’s free chicken day was a great way to foster happiness on a random weekday afternoon. 

Additional benefits include: 

Reduced absenteeism
Motivated employees have significantly lower rates of missed work relative to disengaged employees.

More collaboration
High employee morale usually correlates with greater feelings of teamwork and shared vision. Comfortability in a collaborative group goes along way and leads to better brainstorming, less fear of sharing new ideas and more. 

Improved communication
When employees are more comfortable, communication can be greatly improved. An organization’s culture has to reinforce the necessity of speaking out in order to solve problems while really listening to the opinions of others.

Looking for a collaborative workspace with a strong sense of company culture? Visit our careers page to learn more about our open opportunities. 


The Importance of Networking for PR Pros

As public relations and communications professionals, we’re no strangers to speaking with new people. Whether it’s clients, reporters or influencers – we are constantly networking.

However, when was the last time you networked outside of the usual “people you kind of already know?” I’m talking about walking into a room and not knowing anyone. Does the thought alone make your hands sweat? If so, you aren’t alone! In fact, one in four professionals admit they don’t network at all. But let’s change that.

Networking is a vital skill for PR and communications professionals. I’m a firm believer in stepping out of your comfort zone and the minute you do – you’ll see growth. Here are four reasons why you need to find a networking event ASAP and sharpen your skills.

Job opportunities.
It may be hard to believe, but most millennials actually love to network, as there can be hundreds of job opportunities that come from it. According to Virgin Wireless, 85 percent of positions are filled through networking alone. So, if you’re unemployed or unhappy in your current position, explore various networking opportunities. You never know what they may turn into!

Helpful tip: As a recent college grad, I found my success in networking after collecting business cards and emailing those who I met the next day. It shows your connections that you are serious and interested in the conversation. With this process, you’re guaranteed to make an impression. Plus, it allows you to stick out of the crowd. Not everyone, nor even half will email their new connections the next day! 

Gaining new ideas.
It’s common for mid-level employees and professionals to enjoy networking, but the end result can sometimes look different. Instead of seeking job opportunities, they like to connect to share ideas and gain new insight. For example, you may be having a difficult time reaching an audience in a thought-provoking way. However, if we are networking with other like-minded professionals, your connections may have insight on how to better reach the audience in question. 

Meeting professionals who have the same challenges but are willing to share their solutions is a great form of encouragement. Learn to rely on your network when things get tough. Sharing information is a key role in communications careers, and I challenge you to share ideas at your next networking opportunity. 

Finding new business opportunities.
Networking can also bring upon fresh business opportunities in places you might not expect. Typically, this is where the big bang on ROI kicks in. People you meet networking can often help you to identify new market opportunities you might not have thought of previously.

For example, are you a freelancer wanting to tap into the nonprofit market? Research nonprofit networking events near you and make those connections.

Finding the right mentors.
When I was in college, I was grateful enough to be placed with a professional mentor and I truly believe through that professional relationship, I was taught valuable skills. I was able to make more connections, gain real-world knowledge and have a professional reference at hand if I ever needed it.

You’re never too young or too old for a professional mentor. The key is to find someone who can teach you and advise when things get tough. I recommend finding someone in a position higher than yours, as they often have already navigated those rough waters and paved the way.

Already have a mentor? Consider becoming one yourself. While at networking events, connect with younger professionals or students. Not only will they be thrilled to learn from someone with more experience, but those relationships can even grow into life-long friendships.

Networking is vital in our profession, and you should treat it as such. Research local groups in your area for networking opportunities. A good place to start are chambers of commerce, professional associations and more.

A few of my local Indy favorites are below!

Grab your professional blazer and practice your handshake, because you are officially ready to network!

Want to professionally network with our Dittoe PR staff? We meet with local students and professionals often to grab coffee and chat about opportunities. Check out our team page – we’d love to hear from you!

The Importance of Building A Personal Brand in PR

When it comes to communicating in the business world, there’s nothing more important than strong, authentic branding. When done properly, a brand tells a story, builds a customer base and captures attention. As PR professionals, we are often so focused on building our clients’ brands that we forget about the importance of our own personal brands.

In my previous blog post, I discussed the growing importance of visuals in the 21st century. Well, coinciding with this hot topic, it has become increasingly more imperative for PR professionals to build and maintain a strong image – or personal brand – to further the success of their company.

Personal branding is the practice of individuals marketing themselves and their careers as brands. It signifies who you are as a professional, and as we know, image speaks volumes in today’s world. Personal branding is not simply boasting your successes, but instead, an opportunity to promote your company, skill sets and accomplishments in a way that rings true to who you are and what you’re working to achieve in the industry.

In this article, I’ll highlight three ways #PRpros can leverage their own personal brand – whether it be via social media or social networking – to further promote their company and ensure long-term success. 

Establishing credibility
Your personal brand can add tremendous value to your company in a way that offers a realistic glimpse into who is behind the success. People like to know people. In particular, potential clients want to know the team members they will be working with. They want to know they can trust them, and that they’ll conduct business in a way that rings true to the company’s vision and values. The first places they’ll go to retrieve this information is either LinkedIn, Google or quite possibly, Instagram.

If your presence is nonexistent, then uh-oh, you may raise some red flags.

Is this person real?
Do they care about their job?
Who exactly am I working with?

That’s probably what colleagues asked when I left my Instagram blank for months. However, now, I’ve learned the value in my personal brand. Whether its tagging your company in your bio, sharing client coverage on your feed, or capturing the most recent team building event, your personal brand serves as an excellent platform to advocate for your company. If employees and high-level executives maintain trustworthy, authentic personal brands, then in turn, the company will be perceived as the same.

Enhancing storytelling
At the core of every PR professional is their passion for storytelling. It’s what drives our efforts and essentially lands us clients. Well, a personal brand in itself tells a story – your story. Between your hobbies, how you conduct yourself over the phone, the articles you read and share online, and the clothes you wear, your brand tells the story of your life, and if leveraged appropriately, your career. It has the power to transform your company from a faceless brand to a group of passionate professionals.

Furthermore, your approach towards storytelling can prove much more impactful than the typical cut and dry corporate approach. Taking a client story or company win, adding a personal touch or authentic tone to it and re-sharing it with your audience can prove much more impactful. In fact, when brand messages are shared by employees on social media, the estimated reach of a post increases by 561%when compared to the same messages shared by the brand’s social media channels. See, people like people, and your personal brand – comical, glamourous, sophisticated or whatever it may be – can capture the story in a greater way that leaves a lasting impression and sparks interest in your company.

Strengthening recruitment
As a millennial, social media is my channel of choice to help build my personal brand. And pretty frequently, my friends, family and industry peers react to the numerous posts I share involving any company events or my career success:

Your job looks so fun!
What an incredible story!
OMG that’s amazing!


They don’t realize it, but I am leveraging my attempt at a “witty yet refined” personal brand to advocate for my company. By integrating my personal values and company culture into my personal brand, I’ve attracted like-minded folks and cultivated a desire to work at Dittoe PR. Therefore, personal branding serves as a key player in talent acquisition, which can lead to 33% higher revenue for your company. While it’s easy to focus entirely on building the company brand, it’s the people behind the brand that potential clients, colleagues and consumers connect with most and evoke behavior – whether it be clicking the story link, signing the contract or applying for the position.

If your personal brand is already well-established, but you’d like some assistance with your company’s brand – we’re just a click away from helping you craft the professional image your business desires.