Agency vs. In-house: Sports PR

With both of my parents and older brother all working in sports public relations in some capacity, I dreamt of following in their steps and joining “the family business.” Focused on attaining that goal, I hadn’t opened myself to other aspects of the profession nor realized how sports PR could fit in with other types of PR, like agencies. Now working at Dittoe Public Relations, I’ve seen how similar working at an agency can be to in-house sports PR, along with the distinct differences that distinguish them both. I've also seen how agencies can be a worthwhile investment for sporting teams, ...