PR Reporting 101: The Essential Measurement Tools

This time last year, I was barreling toward a quarter-life crisis by unnecessarily stressing about post-grad life. Despite rationally knowing I was prepared to work as a “real-life” PR pro and function as an active adult, I was terrified. Today, I can reflect back and say that my rationale was exactly accurate - minus my juvenile snack habits (Java flavored Monster, anyone?) - and I was much more prepared than I thought I would be. If you’re preparing to graduate in May, you may be wondering what my biggest (or most surprising) learning curve has been in my first full-time agency [...]