For months, users have been seeking an alternative to Twitter, adopting a presence on Mastodon, Hive or Bluesky in an effort to thwart the limits Elon Musk has placed on the app since his takeover last October. The latest restrictions include a limit on the number of...
Over the past few years, video has become the primary way for content creators to connect with their audiences. TikTok and Instagram’s Reels feature quickly surpassed YouTube in popularity and new users causing YouTube to respond with its own rival, Shorts. TikTok now...
Camera quality has drastically changed since the explosion of social media over 10 years ago. Photos used to be taken with digital or in-app cameras that created a grainy product, but have since transitioned to smartphones and professionally processed photos with...
While brands typically promote a commitment to inclusion at the core of their values, they often unintentionally exclude some audience members. Following through on promises of inclusion is essential, especially in a world where people are increasingly expecting...
It’s hard to believe it’s been almost two years since the COVID-19 pandemic changed marketers’ approach to social media essentially overnight. What was once a fun, somewhat-beneficial awareness tool transformed into one of the primary ways to stay connected and an...
