Sam Sandala
Director of Accounts
Sam joined Dittoe PR with a deep background in communications. While serving as director of public relations for an Indianapolis marketing and communications firm, she led crisis communications, stakeholder outreach and engagement, media and influencer relations, strategy and planning, and content writing for clients in a variety of fields.
From healthcare and behavioral health to infrastructure and development to food and beverage, Sam plans strong strategies and executes them with award-winning precision. She has led four campaigns recognized with Pinnacle Awards by PRSA Hoosier Chapter and was herself awarded the Chapter’s 2024 Young Professional Award. Her recent volunteer roles include director of membership for PRSA Hoosier Chapter and serving on Indiana Sports Corp.’s Communications and Media Local Organizing Committee for the 2024 U.S. Olympic Team Trials in Indianapolis.
Sam was an NCAA Division I swimmer at IUPUI, where she graduated with a Bachelor of Arts in journalism with a concentration in public relations. When she’s not working with clients, you can find her working out or reading for one of her two book clubs with a cup of tea.
Industry Articles
How PR Has Shifted Since COVID-19
Public relations is a profession that is built upon communication and the skills needed to cultivate favorable public images for organizations and/or individuals. For our staff at Dittoe PR, it’s been interesting to observe how our day-to-day lives have shifted – everything from where we’re working, to what our clients need.
Agency vs. In-house: Sports PR
With both of my parents and older brother all working in sports public relations in some capacity, I dreamt of following in their steps and joining “the family business.” Focused on attaining that goal, I hadn’t opened myself to other aspects of the profession nor...
Switching from journalism to PR: The surprises, struggles and wins
When declaring a major in college, it is easy to get overwhelmed with all of the different routes that a student interested in media could take. Is it advertising? Is it news writing and editing? How about marketing? Public relations? Broadcast journalism? As an...
