Paige Grimmer
Senior Manager of Digital Marketing
Paige is an experienced digital content strategist who excels in campaign planning and execution, paid social media advertising, and event marketing. She comes to Dittoe PR from the motorsports industry where she got her start at a motorsports PR agency before traveling to races and creating social media content and PR strategies for racing teams, drivers and sponsors. During her final year in racing, Paige worked with Andretti Autosport, now Andretti Global, managing their social media accounts and driver Romain Grosjean’s PR schedule and efforts.
She turned a personal lifelong interest in motorsports into lifelong friends in the industry, all while achieving incredible results. Just a few highlights include increasing Andretti Autosports’ social media account impressions and engagements by over 2,000% in less than a year, creating two viral Reels that garnered over 34 million views and 15 Reels that reached 100,000+ views, and increasing overall followers by 60,000 in six months.
Paige graduated from the University of Louisville. When she’s not working, she spends time with her puppy Honey Bun, and utilizes her love for travel and banked airline miles and hotel points to explore new places.
Industry Articles
Why PR Is More Important Now Than Ever
If we’ve learned anything from this past year, it’s that sometimes it’s hard to anticipate what the future holds and how different audiences will react. As our virtual world continues to expand and evolve, so will the need for impactful external communications globally.
How PR Has Shifted Since COVID-19
Public relations is a profession that is built upon communication and the skills needed to cultivate favorable public images for organizations and/or individuals. For our staff at Dittoe PR, it’s been interesting to observe how our day-to-day lives have shifted – everything from where we’re working, to what our clients need.
Agency vs. In-house: Sports PR
With both of my parents and older brother all working in sports public relations in some capacity, I dreamt of following in their steps and joining “the family business.” Focused on attaining that goal, I hadn’t opened myself to other aspects of the profession nor...
