Michelle Lott
PR Specialist
A 2020 graduate of Auburn University, Michelle majored in Public Relations with a minor in Marketing. She started her professional career at a digital marketing firm where she worked on paid ads, SEO, web design and more. Following her move from Alabama to Indianapolis in May 2021, Michelle worked for a public relations agency before joining the team at Dittoe PR. She has a great deal of experience with B2B tech clients and has touched many industries, including financial, legal, healthcare, HR, geospatial, education, etc. Getting national coverage is never an easy feat, but it’s something Michelle has been proud to accomplish several times.
When she’s not working, you can find her playing with her black lab, Deacon, and watching any Auburn sporting event. She is scuba-certified – the best place she’s been diving is Grand Cayman, but she and her husband have a trip to Fiji planned that she’s hoping will top it.
Industry Articles
Agency vs. In-house: Sports PR
With both of my parents and older brother all working in sports public relations in some capacity, I dreamt of following in their steps and joining “the family business.” Focused on attaining that goal, I hadn’t opened myself to other aspects of the profession nor...
Switching from journalism to PR: The surprises, struggles and wins
When declaring a major in college, it is easy to get overwhelmed with all of the different routes that a student interested in media could take. Is it advertising? Is it news writing and editing? How about marketing? Public relations? Broadcast journalism? As an...
Valuable PR lessons I learned from watching “The Office”
Cover image via Bustle. I’m proud to say that I’ve watched the entire series of “The Office” four or five times and consider myself a true fan. I’m sure there are a few of you reading this and getting competitive saying, “Ha, but I’ve watched it SIX times!” There’s no...
