Matt Waweru
PR Specialist
Matt joined Dittoe PR with a deep background rooted in sports communications. He previously worked in collegiate athletics for a Division I sports conference where he went from being a communications fellow to assistant director of communications and finally director of creative strategies & student-athlete initiatives. He uses this experience in pitching initiatives, drafting content and tracking success for clients, as well as hosting influencer events and new product launches.
Matt graduated from Purdue University with a degree in Public Relations and Strategic Communications and currently serves on the Young Professionals Board of the Indianapolis Cultural Trail. He also volunteers his time with local sporting events and has worked with March Madness, the College Football Playoff, the Big Ten Football Championship and the Indy 500.
Industry Articles
Agency vs. In-house: Sports PR
With both of my parents and older brother all working in sports public relations in some capacity, I dreamt of following in their steps and joining “the family business.” Focused on attaining that goal, I hadn’t opened myself to other aspects of the profession nor...
Switching from journalism to PR: The surprises, struggles and wins
When declaring a major in college, it is easy to get overwhelmed with all of the different routes that a student interested in media could take. Is it advertising? Is it news writing and editing? How about marketing? Public relations? Broadcast journalism? As an...
Valuable PR lessons I learned from watching “The Office”
Cover image via Bustle. I’m proud to say that I’ve watched the entire series of “The Office” four or five times and consider myself a true fan. I’m sure there are a few of you reading this and getting competitive saying, “Ha, but I’ve watched it SIX times!” There’s no...
