Marissa Smith
Senior Digital Marketing Strategist
Marissa (she/they) is a multi-channel marketing mage, bringing a breadth of experience to Dittoe PR from previous roles at both agencies and nonprofit organizations. As Senior Digital Marketing Strategist, she develops and executes digital advertising campaigns for our clients that cohesively run alongside organic social media and public relations efforts.
Most recently, Marissa served in a dual-purpose account management and digital strategy role for a Texas-based SaaS agency specializing in healthcare marketing. In previous roles, they have led social media, brand positioning, SEO, stakeholder communications, business development, community engagement, website optimization and more.
In addition to her wide range of marketing expertise, Marissa has worked on such varied topics and projects from sheep farming to foot diseases, wastewater to international sports, and a number of social issues, including working with the ACLU of Indiana to help educate Hoosiers on reproductive rights.
Marissa studied journalism with a concentration in PR at Indiana University Indianapolis. In addition to her title as Senior Digital Marketing Strategist, she also accepts baker, cat mom, pisces queen, nerd and others. When they’re not working, Marissa can be found petting stray cats, reading fantasy novels, playing video games, wandering in the woods, or making art.
Industry Articles
PR Agencies vs. In-House PR
“Should I hire a PR agency or just hire someone internally?” We hear this often on the business development side of things. There are major differences between hiring an agency and hiring an individual(s) in-house to oversee PR, and pros and cons for each. Here are some things to consider if your organization is weighing whether to hire a PR agency versus keeping or adding PR in-house.
Why PR Is More Important Now Than Ever
If we’ve learned anything from this past year, it’s that sometimes it’s hard to anticipate what the future holds and how different audiences will react. As our virtual world continues to expand and evolve, so will the need for impactful external communications globally.
How PR Has Shifted Since COVID-19
Public relations is a profession that is built upon communication and the skills needed to cultivate favorable public images for organizations and/or individuals. For our staff at Dittoe PR, it’s been interesting to observe how our day-to-day lives have shifted – everything from where we’re working, to what our clients need.
