Gabby Crays
Social Media Strategist
Gabby is a social media master for her clients and Dittoe PR. She drafts social media copy; creates TikTok and Reels content; oversees the execution of social media strategies; ideates campaign and account strategy; develops paid advertising; helps lead graphic and creative design for clients and Dittoe PR; manages multiple client social media accounts and deliverables; and more. You can find her at most client events, particularly Indiana Sports Corp events including March Madness, Final Four, the Big Ten Football Championship Game, Big Ten Basketball tournaments and more.
Gabby previously worked as a marketing strategist professional intern for Disney’s Fairy Tale Weddings & Honeymoons at the Walt Disney World Company in Orlando, Florida. She’s a graduate of Anderson University.
Industry Articles
4 Easy Ways to Make Social Media Content More Accessible
“Accessibility” used to refer mainly to physical access to spaces. Today, the word is synonymous with dismantling barriers online, as well. Posting accessible content on social media platforms allows new people to engage with your content and potentially create more meaningful connections. See four easy updates you can make today in our blog post.
7 TikTok Trends for Any Brand
Just because you use a trending hashtag, audio or effect doesn’t mean your video will automatically go viral. However, there are some great TikTok trends that anyone or any brand can try their hand at.
Update Your Social Media Strategy for 2022
The social media landscape has changed drastically in the past two years. This means the strategies that worked for your brand on social media are probably not going to work in the new year. Now is the time to review and refresh your strategic approach to social media, and our social media strategist has all the tips you need.