Gabby Crays
Social Media Strategist
Gabby is a social media master for her clients and Dittoe PR. She drafts social media copy; creates TikTok and Reels content; oversees the execution of social media strategies; ideates campaign and account strategy; develops paid advertising; helps lead graphic and creative design for clients and Dittoe PR; manages multiple client social media accounts and deliverables; and more. You can find her at most client events, particularly Indiana Sports Corp events including March Madness, Final Four, the Big Ten Football Championship Game, Big Ten Basketball tournaments and more.
Gabby previously worked as a marketing strategist professional intern for Disney’s Fairy Tale Weddings & Honeymoons at the Walt Disney World Company in Orlando, Florida. She’s a graduate of Anderson University.
Industry Articles
Meta Threads Is Here: What Does It Mean For Your Brand?
This week, Instagram’s parent company, Meta, launched its text-based app for sharing updates and joining public conversations to rival Twitter. Learn all you need to know about Threads from our senior social media strategist.
Reels vs. TikTok: Which Platform Should You Be On?
Instagram Reels and TikTok both share short-form vertical video content and offer in-app editing features. Both have great applications for social media marketing. But which one is right for your brand?
How to Build a Social Media Brand Kit
Proper branding is everything when it comes to having a strong social media presence. That’s why it’s crucial to create and reference a brand kit that clearly outlines your brand’s curated image.
