Ashley McMurray
Vice President, Client Services
Ashley has seen and done it all in her 13 years at Dittoe PR, having served an impressive roster of diverse clients in media relations, thought leadership, content creation, event activation, PR strategy and more. Today, she is passionate about applying her love for analytics and technology to our firm’s reporting and operations needs, ensuring we provide our clients with accurate and meaningful KPIs and that we have all the tools and processes to keep us organized, online and connected in this work-from-home era. Ashley has built a number of long-standing client relationships in the consumer tech and professional services spaces, some of which have been ongoing for more than a decade. She is a graduate of Indiana University’s Kelley School of Business where she specialized in marketing.
Ashley has recently added another important role to her resume: mom.
Industry Articles
How PR Has Shifted Since COVID-19
Public relations is a profession that is built upon communication and the skills needed to cultivate favorable public images for organizations and/or individuals. For our staff at Dittoe PR, it’s been interesting to observe how our day-to-day lives have shifted – everything from where we’re working, to what our clients need.
Agency vs. In-house: Sports PR
With both of my parents and older brother all working in sports public relations in some capacity, I dreamt of following in their steps and joining “the family business.” Focused on attaining that goal, I hadn’t opened myself to other aspects of the profession nor...
Switching from journalism to PR: The surprises, struggles and wins
When declaring a major in college, it is easy to get overwhelmed with all of the different routes that a student interested in media could take. Is it advertising? Is it news writing and editing? How about marketing? Public relations? Broadcast journalism? As an...
