Dittoe PR Named Technology PR Firm of the Year

We are proud to announce our agency has been named the Technology PR Firm of the Year by the Software & Information Industry Association (SIIA) as part of its annual SIIA CODiE Awards!

SIIA is the principal trade association for the software and digital content industries, and the SIIA CODiE Awards is the only peer-reviewed awards program to showcase business and education technology’s finest products and services. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including members of the industry, analysts, media, bloggers, bankers and investors. The scores from the expert judge review determine the finalists. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners. 44 awards were given this year for products and services deployed specifically for B2B software, information and media companies, including the all new Best Overall Business Technology Product, awarded to the product with the highest scores of both rounds of judging. 10 awards were given as part of the Company CODiE Awards, which recognize outstanding individuals, companies and teams.

According to the judges, Dittoe PR stood out amongst other nominees for several reasons, including our proactive and personalized approach to PR, the quantifiable results we achieve for clients, our high client retention rates, and our work in the local Indianapolis community. Judges also appreciated that someone from our leadership team touches every single account we work on, whether it’s from a high-level strategic role or even day-to-day execution for clients.

Since our founding in 1999, Dittoe PR has grown to become a national agency with 20 employees and an impressive roster of clients- from startups to Fortune 500 companies– many of them in the tech space. Over the last two years, we have added many exciting new tech clients to our roster, including Canvas, Perceivant, PSI Services, Springbuk and Upper Hand. We work to secure media coverage for our clients that will build brand awareness, generate new business opportunities and position their team members as thought leaders. For some clients, feature stories in national media outlets like Forbes, Fortune, Inc., and the Wall Street Journal are most impactful. For others, it’s an expertly-crafted byline article placed in a trade publication.

Each client’s industry, challenges, opportunities and goals are different, which is why we don’t use the same strategies and tactics over and over again for our clients. We’re not afraid to work a little harder and think a little longer to develop and execute the right strategic plan for each client based on their unique needs.

We are excited and honored to receive this recognition from SIIA and look forward to continuing to grow our impressive roster of tech clients!

Are you a tech company looking for an award-winning PR partner? Contact Client Success Manager Lauryn Gray at lauryn@dittoepr.com to set up a consultation.

Four Tips for Writing Award Nominations That Win

“And the award goes to…”

This phrase has been engraved in my mind since I was a kid and first watched the Academy Awards. I dreamt about being a movie star someday, or even a singer, and receiving what I thought was the highest recognition anyone could ever receive. However, here I am, 20-some years later, working in public relations and writing this blog post about those dreams.

While I may never win an Oscar or a Grammy, I do get to help craft meaningful award submissions on behalf of my clients. In fact, I typically draft at least one award nomination each month. Crafting award submissions is a fun and creative way to break from our typical routine of media pitching and can sometimes create just as much value as a media hit. Awards help businesses or individuals build their street cred. It’s one thing to say you’re the best in XYZ, but it’s another to have an award showing that others also believe you’re the best.

Every award win is ultimately up to the judges, but below I’ve outlined some best practices when drafting submissions on behalf of clients.

Do your research.
How many times have you heard us say that before? But with award opportunities, this is insanely important. We typically begin research for the following year in the fall and continue researching opportunities throughout the next year. During this phase, you will need to think big, sometimes small, and always outside of the box.


Things to include in the calendar:

  • First, check and see if your client has already received awards in the past. Doing this first is a great starting point and can potentially help you start an initial list of new opportunities.
  • You should also research what awards their competitors have won in recent years. Seeing this list can help you realize an additional area of awards you might have never thought of applying to.
  • Additionally, use key words during the research phase. If your client is a retailer, use search terms like “retailer awards” or “best places to shop awards.”
  • Lastly, ask if there are any awards your client wants to apply to. They know their industry the best and there might be one they’ve had on their mind for a while. 


Create a calendar.
Once you’ve completed the initial researching phase, you should then move into creating a content calendar. Having a calendar can ultimately be your saving grace when it comes to organizing all upcoming opportunities. Typically, we’ll create an internal calendar for our team to reference throughout the year. We’ll put all of our initial opportunities in the calendar and then organize from there. If it’s helpful, you can always share this calendar with a client via Google sheets.

A quick glance of what that calendar can look like is below: 

Things to include in the calendar:

  • Month
  • Opportunity name
  • Cost
  • Submission deadline
  • Status
  • Other helpful columns you could include: Who’s handling (you vs. client, you vs. another team member), “about” section, link to receipt and more


Outline all details.
Now that you’ve done your research and created a content calendar, next it’s time to outline the award details for your client. Every client is different, which means there will be a different process for each one. Find out which process they prefer to establish a proper protocol moving forward. Different processes include sending all opportunities via email once a month, sending individual opportunities via email as they arise, share a Google sheet that will notify every time a new opportunity is added, and more.

Things you could include in your outline:

  • Name of opportunity (linked to website)
  • Deadline
  • Cost
  • About the award
  • Anything you might need in order to complete a submission (additional information, supporting materials, etc.)


Create a draft before submitting.
Now it’s time for the fun part – create a draft version of the entire submission! I’d recommend doing this whether you’re drafting a nomination for your client or even yourself. Most applications allow you to view all questions and criteria before submitting, which is a great practice to have when drafting a submission. Creating a draft allows you to create comments or variations of the nomination before you send it to your client for approval. This also limits the back-and-forth questions you might have while working on the nomination in real-time.

Once you have all the questions from the award included in the draft, it’s time to actually start drafting the content. Over time, submitting award nominations for a client can get easier and quicker if they have preapproved messaging. In the meantime, get creative to see what type of messaging sticks with the judges and which submissions lead you to award-wins.

After the draft has been approved, it’s easy peasy from there on out. You can take the approved messaging and paste it into the online submission and voila! Make sure to always forward on the submission and/or payment confirmation to your client as well.

We can’t promise any Oscars nominations, but we can secure some award wins for you. Think your business or organization could use help with drafting submissions? Or need help in other areas, too? Check out our services page or reach out to Lauryn Gray (lauryn@dittoepr.com) for more information!

Moving on Up: Ashley Eggert & Greta Snell Named Directors of Accounts

We’re ecstatic to announce that Ashley Eggert and Greta Snell have been named directors of accounts. Combined, the two have more than 15 years of public relations and leadership experience for a wide array of clients.

Ashley and Greta joined our team as account executives, Eggert in 2009 and Snell in 2010 and their success developing and executing strategic PR campaigns for B2B and B2C companies of varying sizes across many industries quickly catapulted them into leadership positions.

As directors of accounts, they’ll be responsible for overseeing public relations strategy for our growing roster of clients. Their strategic experience will help our agency meet and exceed client expectations and maintain our place as a leading public relations firm both locally and nationally.

“Ashley and Greta have proven themselves to be tactical leaders in media relations and communications strategy, always utilizing the power of public relations to help our clients meet their growth goals,” said Chris Dittoe, president and co-founder of Dittoe Public Relations. “We are confident their results-driven performances will allow them to quickly adapt to this new role and deliver impactful business results to our vast client base.”

In addition to a lengthy list of professional accomplishments, Ashley and Greta approach each day with an eagerness to improve and offer our clients nothing but the very best. Their strong work ethic combined with their kind and humorous personalities encourages every member of our team to be the best version of themselves.

We’re excited to have this talented and hardworking pair leading client strategy on behalf of Dittoe Public Relations while continuing to lend their skill set on some of the firm’s largest accounts. The future of our agency is bright, and we’re thankful for their dedication to our firm and clients.

Interested in learning more about Dittoe Public Relations’ services and experience? Request a consultation.

About Dittoe Public Relations
Dittoe Public Relations was founded in 1999 on the premise that clients deserve better – a higher level of service and greater results. A premier public relations agency with high-tech roots, Dittoe Public Relations has grown to include an impressive roster of clients in many industries, including consumer electronics, sports, gaming, digital imaging, education, lifestyle and consulting. Relentless in the pursuit of excellence for our clients, we pride ourselves on exceeding expectations every day.

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