The news hole has shrunk. Air time has been squeezed. As a PR pro, you have to realize that reporters get exponentially more emails than requests you receive to brainstorm ways to publicize your clients.
A couple of weeks ago I was driving north on Keystone Ave. in Indianapolis when suddenly… rrrrrrRRRRRwwww . The sound came out of nowhere, and it wasn’t too loud. Then—and here’s the worst part—I put my foot down on the pedal to accelerate and the tachometer shot up to over 3,000 RPMs! Before I could react, my car launched into gear and sped up like rocket. Instinctively I put on my hazard lights and pulled over to the side of the road. After I mentally patted myself on the back for handling a car mechanical issue like Tony Kanaan, reality set [...]
WOW! With everything that’s been going on lately; the Gulf Coast oil spill, the SeaWorld Orlando incident, etc., I have really been thinking about crisis communications and the importance of having a crisis communications plan in place for your company and/or clients. Now, I know we never want to assume that something horrible is going to happen, but don’t they always say “expect the best, but prepare for the worst?” So, how could you and your company prepare and plan for this? And what steps should you have in place? Here is a quick and easy checklist of items that could [...]