WHAT WE DO
SEO + Website Content
Strategic insights to strengthen your digital foundation.
Our Approach to SEO + Website Content
A high-quality website is crucial to successful marketing in today’s digital age.
Our digital experts can provide recommendations to improve the performance of your website and associated marketing channels, including an audit of search engine optimization (SEO), user experience and technical opportunities. If your team needs support with keyword research and copywriting, our wordsmiths can help with that, too.
Your website plays a pivotal role in the success of every marketing campaign – whether it’s driving traffic from digital ads, improving visibility of news coverage, or converting social media engagement into clicks. Our team’s integrated approach includes clear, data-backed recommendations to improve website performance, content and usability. We will work closely with your web team to deliver actionable insights that improve both the technical foundation and the storytelling strength of your site. With our unique blend of PR-savvy writers and in-depth digital knowledge, we help ensure your website is set up to support long-term growth across every channel.
Technical + Performance Audits
We dig into the back end of your site using trusted tools to assess key performance metrics like site speed, mobile responsiveness, and Core Web Vitals. Our audits surface performance gaps that may be limiting your reach or user satisfaction, and we offer prioritized recommendations your web team can implement to boost site health.
SEO Structure + Content Recommendations
Search engine visibility starts with smart structure and purposeful content. We can evaluate everything from your headline hierarchy and meta tags to keyword usage and internal linking. Our recommendations help align your site with SEO best practices – enhancing your visibility while also ensuring your content connects with real human readers.
Tone of Voice Evaluation + Content Writing
Your website should sound like you. We assess whether your current copy effectively reflects your brand’s personality, values and positioning, and we suggest refinements to sharpen your tone, strengthen your storytelling, and better engage your target audiences. Our team of writers excels at striking the right balance between compelling, on-brand messaging and SEO performance.
Conversion Optimization + User Experience Guidance
Even the best campaigns can fall flat if your site isn’t optimized to convert. We review layout, navigation, CTAs and user flow to identify opportunities that reduce friction and encourage action – whether it’s a form submission, newsletter sign-up or product inquiry. These user-experience enhancements can directly improve campaign ROI across channels.
What Sets Us Apart
Performance Meets Brand
Our website recommendations start with data – from running technical audits to analyzing historical user journeys – to identify what’s holding your site back. From there, we layer in brand considerations to ensure your site not only performs better but also reflects your voice, values and vision.
Expertise Made Accessible
A strong website is essential to effective marketing, but that doesn’t mean you need to become a web expert. We understand that your time is limited and digital strategy may not be your day-to-day. That’s where we come in. Our team breaks down complex website performance issues into clear, actionable next steps so you can improve your site with confidence, without the overwhelm.
Tailored to Your Business Goals
Every organization has different website priorities and marketing objectives. We customize our recommendations to fit your specific needs, whether that means driving more page views to a specific landing page, increasing appointment bookings, or boosting contact form completions. Our flexible, integrated approach ensures you focus on the conversions that matter most to your business.
Our Proven Process
At Dittoe PR, we become an extension of your team, understanding your business, your ideal customer profile and target audiences, challenges, opportunities, and overall business goals and objectives.
Whether you’re looking to attract new customers, talent or investors, we communicate effectively when the moment is right and in ways that move the needle.
Discover + Align
Identify needs and goals, set expectations, and determine engagement details.
Onboard
Sync teams; create knowledge base; request materials, access and data.
Strategize
Develop and deliver strategic plan and timeline.
Execute
Execute strategy, ongoing ideation, recurring status calls and quarterly planning sessions.
Report
Real-time, quarterly and annual reporting against KPIs and goals.
