WHAT WE DO
Digital Advertising
Hyper-targeted digital advertising campaigns to reach the right people at the right time.
Our Approach to Digital Advertising
Our digital advertising services help brands cut through the noise with strategic, data-driven campaigns that drive engagement, conversions and long-term brand loyalty.
By leveraging detailed audience personas, geographic targeting, demographic and psychographic insights, and user behavioral signals, we develop highly targeted campaigns that meet audiences where they are – both physically and emotionally. Every advertising initiative is thoughtfully integrated with the broader media relations, social media and content marketing strategies we execute, ensuring consistent messaging, cohesive storytelling, and maximum impact across all channels.
Learn more about our digital advertising below, including Google Ads, Meta Ads, LinkedIn and more.
Audience Research + Strategic Planning
Before launching any campaign, we begin with a deep dive into audience research and strategic planning to ensure every advertising dollar is working toward your goals. Our team collaborates with you to identify your ideal audience and select the right mix of platforms based on your budget, business objectives and marketing priorities. This process may include building detailed personas, conducting keyword and industry research, and analyzing historical data to inform campaign structure. We also consult on your website’s user experience and conversion potential, offering insights to help turn clicks into meaningful engagement.
Campaign Buildout + Creative Asset Creation
Once your strategy is set, we translate it into thoughtfully designed campaigns tailored to your business goals – whether you’re promoting a one-time event, launching a new brand, or nurturing long-term growth. Our team uses refined targeting criteria to reach the right audiences at the right time, and we create or consult on the visual assets that bring your message to life. From custom graphics to advising on photo and video needs, we ensure that every creative element contributes to a polished, high-performing campaign.
Ongoing Optimization + Performance Reporting
Advertising success doesn’t stop at launch. We monitor and optimize your campaigns weekly, making data-backed adjustments that improve performance over time, like refining keywords, reallocating budget, and testing new headlines or audience segments. Clients receive monthly performance updates, and quarterly reports dive deeper into key metrics like traffic quality, engagement levels and conversion rates. We benchmark against industry standards and competitors whenever possible, keeping your campaigns agile, strategic and aligned with evolving business goals.
What Sets Us Apart
Integrated Campaign Strategy
We don’t treat advertising as a standalone service. Every campaign is designed to work in lockstep with your existing PR, social media and brand initiatives to create a seamless experience for your audience. As part of that integration, we also evaluate the performance and user-friendliness of your website, offering strategic recommendations that can improve ad engagement and overall campaign success.
Audience-First Approach
We put your audience at the center of every decision. Through persona development, behavioral data, geographic insights and psychographic research, we ensure your message reaches the right people at the right time – maximizing impact while minimizing wasted spend.
Efficient, Impact-Driven Execution
Whether you’re working with a lean budget or scaling up, we build campaigns that make the most of your resources. From smart targeting and platform selection to ongoing performance optimization, every strategy is crafted to deliver meaningful results without unnecessary complexity or cost.
Our Proven Process
At Dittoe PR, we become an extension of your team, understanding your business, your ideal customer profile and target audiences, challenges, opportunities, and overall business goals and objectives.
Whether you’re looking to attract new customers, talent or investors, we communicate effectively when the moment is right and in ways that move the needle.
Discover + Align
Identify needs and goals, set expectations, and determine engagement details.
Onboard
Sync teams; create knowledge base; request materials, access and data.
Strategize
Develop and deliver strategic plan and timeline.
Execute
Execute strategy, ongoing ideation, recurring status calls and quarterly planning sessions.
Report
Real-time, quarterly and annual reporting against KPIs and goals.
