WHAT WE DO

Content Marketing

Connect and convert with a custom content strategy.

Our Approach to Content Marketing + Creation

Our approach to content marketing isn’t one-size-fits-all – it’s a strategic extension of your brand’s voice and business goals.

Before writing a single word, we work with your team to identify your target audiences, key messages and desired outcomes. From there, we map out the most effective content types and distribution channels to ensure every piece supports your broader marketing efforts.

Why? Successful content marketing strategies engage your audience and support your business goals across content-driven platforms. From blog posts, LinkedIn articles and email campaigns to thought leadership like case studies, bylined articles and op-eds, we create tailored strategies that build trust and drive measurable results for your business.

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Thought Leadership

We help position your leaders as industry experts by developing original, high-value content, including:

Industry publication placements
Bylined articles
Op-eds
LinkedIn posts
Award submissions
Speaking engagement pitches

These assets not only enhance credibility but also work in tandem with our media relations strategies to secure earned placements and speaking opportunities that amplify your message.

Blog + Website Content

Your owned channels are powerful tools for brand storytelling, SEO and lead nurturing. We write and optimize blog content that answers your audience’s questions and strengthens your search visibility. We also collaborate closely with our team, conducting website audits to ensure your content is not only compelling but also technically sound and conversion-ready.

Email Marketing

Whether you’re nurturing existing customers or re-engaging lapsed subscribers, email remains one of the most direct and effective content marketing tools available. We develop everything from polished monthly e-newsletters to targeted drip campaigns, event promotions, and product or service announcements that support your customer journey.

Our team can also assist with onboarding sequences, re-engagement campaigns, and internal communications for your stakeholders. All content is written with your brand voice in mind and optimized for performance – subject lines, calls to action and visuals included. All emails are designed to complement your broader marketing efforts for a cohesive user experience across touchpoints.

Marketing + Sales Collateral

Content marketing can do more than boost brand awareness – it also supports your bottom line. We write case studies, fact sheets, one-pagers and reports that bring your business to life across marketing and sales channels. These materials can be repurposed for advertising, trade shows, internal communications, or used alongside your social media strategy to ensure consistency in messaging across long-form content like blogs and short-form content like Instagram captions or stories.

Jobvite

Dittoe Public Relations Content Development Helps Recruiting Software Company Generate Leads, Establish Thought Leadership

As a leader in the talent acquisition space, Jobvite required a skilled public relations partner to lead its content creation efforts and deliver a strong, consistent message about the brand to the public. Importantly, the company needed a PR agency to produce a high volume of content that would resonate with its target audiences and help it stand out from competitors.

Jobvite turned to Dittoe Public Relations to generate fresh, valuable and targeted content, with the primary goals of attracting customers and demonstrating its expertise in the recruiting industry.

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Our Proven Process

At Dittoe PR, we become an extension of your team, understanding your business, your ideal customer profile and target audiences, challenges, opportunities, and overall business goals and objectives.

Whether you’re looking to attract new customers, talent or investors, we communicate effectively when the moment is right and in ways that move the needle.

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