As we celebrate our 25th year in business, Dittoe PR is proud to be named to PR Daily’s 2024 Top Agency List. Alongside fellow recipients, Dittoe PR showcased superior expertise in public relations, marketing, social media, crisis communications, media relations and more in our work over the last 18 months. Moreover, the recognition reinforces our agency’s dedication to delivering impactful client results through compelling storytelling and dedicated partnership.
Only 59 firms across the United States made this year’s list, and Dittoe PR is the only agency recognized operating out of Indiana. This marks our second appearance on PR Daily’s Top Agency List after earning a coveted spot for 2022.
As we witness the communications, media and social media landscapes change at a rapid pace, Dittoe PR continues to evolve to best counsel and support clients in line with their business objectives. Below are only a few examples of innovative, results-driven campaigns we’ve had the pleasure of executing alongside our clients as of late.
United States Parachute Association
We were in the driver’s seat for sharing the story of Dorothy Hoffner, who, at 104 years old, became the oldest person in the world to skydive. Dittoe PR conducted media relations on behalf of the United States Parachute Association (USPA) and Skydive Chicago for Dorothy’s record-breaking jump.
We exceeded our wildest expectations and goals with this campaign, seeing nearly 9,000 media placements. Media coverage highlights included:
- The New York Times,
- Good Morning America
- TODAY Show
- Reuters
- Associated Press
- USA TODAY
- AARP
- Chicago Tribune
- Newsweek
- NPR
- People
- All Chicago TV affiliates
Stories of her original feat and passing also circulated globally, picked up by some of the biggest international news outlets in a variety of languages – BBC, Sky News, The Guardian, News24 France, Australian Broadcasting Corporation, Al Jazeera, India’s NDTV, Sina China and more.
WhistlePig Whiskey
With consumers leaning away from Dry January to follow more mindful drinking habits, WhistlePig Whiskey sought to create the best of both worlds with a limited-time non-alcoholic cocktail made with non-psychoactive cannabis terpenes called the Dank & Dry Old Fashioned Cocktail.
Dittoe PR launched the Dank January campaign on Jan. 1, 2024, with a press release with weed references to cut through the dry pitches hitting reporters’ inboxes. We targeted emerging media such as dedicated cannabis trade publications and re-engaged with media across the consumer lifestyle, national business, and food and beverage outlets no longer interested in the typical Dry January launches. Media interest abounded in six short weeks, with our team securing 282 earned media hits, including secured coverage in:
- USA Today
- FoodSided
- MAXIM
- Men’s Journal
- Trend Hunters
- Adweek
- Robb Report
- Cannabis Products Insider
- And more
Indiana Sports Corp
Dittoe PR’s social media team began planning for this year’s U.S. Olympic Swim Trials a year in advance. Given the elevated stage and the fact it would be the sport’s first trials event to take place in an NFL stadium, we worked closely with our client Indiana Sports Corp and their partners to understand their overall business and social media goals and how we could best position them through social media initiatives.
Over the 10 days of competition, our team created 34 original Instagram Reels, receiving an average of 15K+ views each and garnering 1.1M+ in total video views. We collaborated with accounts including USA Swimming, Visit Indy, MySwimPro and more to tap into their audience for additional amplification. These efforts helped us gain over 2.6K followers across the event cycle for Indiana Sports Corp.
Dittoe PR is extremely grateful to celebrate a milestone anniversary in conjunction with this accolade. We owe all our success to team members and clients – past and present – who have helped build and support Dittoe PR over the last 25 years to make it the top agency it is today.
See more of our work and get in touch.
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