Lauryn Keegan
Vice President, Business Development
Lauryn joined Dittoe PR as an account executive where she honed her media relations and content creation skills before transitioning to business development. Today, as vice president of business development, Lauryn works to identify and secure new business for the firm, fosters ongoing relationships with clients, and supports Dittoe’s own PR and marketing efforts. She loves meeting new people, learning about their organizations, and figuring out how PR and social media can help them achieve their overall goals.
Lauryn started her career in local news in the Indianapolis market, serving as a producer at Inside INdiana Business and an on-camera reporter for FOX59, CBS4 and the Indiana Pacers. She graduated from Indiana University where she learned good journalism starts with curiosity. And it turns out business development does, too.
Industry Articles
Why PR Is More Important Now Than Ever
If we’ve learned anything from this past year, it’s that sometimes it’s hard to anticipate what the future holds and how different audiences will react. As our virtual world continues to expand and evolve, so will the need for impactful external communications globally.
How PR Has Shifted Since COVID-19
Public relations is a profession that is built upon communication and the skills needed to cultivate favorable public images for organizations and/or individuals. For our staff at Dittoe PR, it’s been interesting to observe how our day-to-day lives have shifted – everything from where we’re working, to what our clients need.
Agency vs. In-house: Sports PR
With both of my parents and older brother all working in sports public relations in some capacity, I dreamt of following in their steps and joining “the family business.” Focused on attaining that goal, I hadn’t opened myself to other aspects of the profession nor...
