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Thought Leadership

Our experts can help you strengthen your leaders’ positions as thought leaders through expert subject matter.

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Your organization strengthens its position as an authority when your leaders are sharing their knowledge and expertise on their subject matter.

We’ll take your best resource — talent — and provide them the platforms to share their expertise and insights in media interviews, contributed byline articles and op-eds, award nominations, and speaking engagements. We work closely with our clients to develop various thought leadership angles we can use and build on throughout our partnership.

LET'S WORK TOGETHER

WGU Indiana

PR to Inform: Thought Leadership Drives Earned Media for WGU Indiana

With growing competition among established online universities as well as traditional colleges that began offering more online courses during the pandemic, WGU Indiana needed a way to stand out to its target student demographic.

In 2019, Dittoe Public Relations was hired to manage WGU Indiana’s public relations and social media efforts. Through a well-crafted strategy, Dittoe PR uses regular thought leadership opportunities to educate WGU Indiana’s target audiences about higher education and workforce development challenges, solutions and more.

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Our Proven Process

At Dittoe PR, we become an extension of your team, understanding your business, your ideal customer profile and target audiences, challenges, opportunities, and overall business goals and objectives.

Whether you’re looking to attract new customers, talent or investors, we communicate effectively when the moment is right and in ways that move the needle.

Discover + Align

Identify needs and goals, set expectations, and determine engagement details.

Onboard

Sync teams; create knowledge base; request materials, access and data.

Strategize

Develop and deliver strategic plan and timeline.

Execute

Execute strategy, ongoing ideation, recurring status calls and quarterly planning sessions.

Report

Real-time, quarterly and annual reporting against KPIs and goals.

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Newfield Public Relations
★★★★★
Partnering with Dittoe PR over the last four years has been an incredible experience for our institution! Their team demonstrates a deep understanding of our industry and helps us craft...
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Mattie Wethington
Newfields
★★★★★
Partnering with Dittoe PR over the last four years has been an incredible experience for our institution! Their team demonstrates a deep understanding of our industry and helps us craft compelling stories that truly reflect our brand’s values. From strategic media outreach to several successful experience launches, their efforts have significantly increased our visibility and engagement. DPR consistently brings fresh ideas to the table and is always ready to pivot strategies based on real-time feedback and results. Their professionalism and dedication make collaborating with them effortless and enjoyable. I wholeheartedly recommend them to anyone seeking to elevate their PR game.
Newfield Public Relations
Mattie Wethington
Newfields
Merchants Bank Public Relations and Social Media
★★★★★
We've partnered with Dittoe PR for the past six years because I truly value them as an extension of my marketing team. They excel at finding new and effective ways ...
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Rebecca Marsh
Merchants Bank of Indiana
★★★★★
We've partnered with Dittoe PR for the past six years because I truly value them as an extension of my marketing team. They excel at finding new and effective ways to share Merchants Bank's story externally, from placing stories in key trade publications to crafting engaging social media content. What sets Dittoe PR apart is their nimbleness and strong rapport. They are always willing to adjust their strategies or make thoughtful recommendations to align with our evolving goals as a top national bank, and the team makes a conscious effort to make our collaboration seamless. Working with Dittoe PR has been instrumental in amplifying our brand presence locally, regionally and nationally.
Merchants Bank Public Relations and Social Media
Rebecca Marsh
Merchants Bank of Indiana
The Vita Coco Company Public Relations
★★★★★
They are the most hard-working, results-driven PR team I have ever worked with.
Jane Prior
The Vita Coco Company
★★★★★
They are the most hard-working, results-driven PR team I have ever worked with.
The Vita Coco Company Public Relations
Jane Prior
The Vita Coco Company
United States Parachute Association Media Relations
★★★★★
We operate in a unique industry, and we were curious how that would impact an agency's ability to really "get us" and present our organization accordingly to the media. Dittoe ...
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Albert Berchtold
United States Parachute Association
★★★★★
We operate in a unique industry, and we were curious how that would impact an agency's ability to really "get us" and present our organization accordingly to the media. Dittoe PR invested the time and energy to learn the many facets of USPA, the sport of skydiving and so much more. They have identified and executed media relations campaigns better than what we could have imagined from an in-house team.
United States Parachute Association Media Relations
Albert Berchtold
United States Parachute Association
WGA/ESF Earned Media
★★★★★
What sets Dittoe apart is their people! The effort, energy and enthusiasm is classic Dittoe. Also, kindness goes a long way. I genuinely feel the Dittoe team cares about us ...
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Amy Fuller
Western Golf Association
★★★★★
What sets Dittoe apart is their people! The effort, energy and enthusiasm is classic Dittoe. Also, kindness goes a long way. I genuinely feel the Dittoe team cares about us and our organization. We have been fantastic partners for a long time, and I hope this continues in the future!
WGA/ESF Earned Media
Amy Fuller
Western Golf Association
WGU PR and Social Media
★★★★★
The collaborative nature in which we work with Dittoe is special. While we provide the desired direction, goals and results for all the things we do, we...
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Corey Elliot
WGU
★★★★★
The collaborative nature in which we work with Dittoe is special. While we provide the desired direction, goals and results for all the things we do, we know that passing along those wishes is the foundation of something greater. It’s always – ALWAYS – creative conversation that takes our idea to greater heights. Dittoe is a partner, in every sense of the word.
WGU PR and Social Media
Corey Elliot
WGU
Atlas Earned Media Coverage
★★★★★
The earned media coverage Dittoe PR has secured has been invaluable for our company’s growth. It has helped build credibility and improve brand equity, unify messaging, and...
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Mary Beth Johnson
Atlas Van Lines
★★★★★
The earned media coverage Dittoe PR has secured has been invaluable for our company’s growth. It has helped build credibility and improve brand equity, unify messaging, and position us as thought leaders within our industry.
Atlas Earned Media Coverage
Mary Beth Johnson
Atlas Van Lines