WHAT WE DO
Thought Leadership
Strengthen your leaders’ positions as thought leaders through expert subject matter.
Our Approach to Thought Leadership
Your organization strengthens its position as an authority when your leaders share their knowledge and expertise on their subject matter.
We’ll take your best resource – talent – and provide them with the platforms to share their expertise and insights in a variety of mediums:
- Media interviews.
- Contributed byline articles and op-eds
- Award nominations.
- Speaking engagements.
We work closely with our clients to develop various thought leadership angles we can use and build on throughout our partnership.
Our thought leadership approach typically involves:
- Discovery meeting with subject matter expert (SME).
- Identify 2-3 key topics from the discovery meeting.
- Pitch target media and draft thought leader content.
- Coordinate edits, submissions and approvals.
What Sets Us Apart
Executive Storytelling
We know every leader has a unique story to tell. Our team crafts compelling narratives that align with your business objectives, resonate with key stakeholders, and reinforce your mission and values.
Trusted Communication Strategies
No two leaders are alike, and neither should their communication approaches. We customize all strategies to fit each executive’s distinct style while maintaining confidentiality and fostering trust.
Results-Driven Approach
Our strategies go beyond messaging – we measure success through stakeholder engagement, reputation management, and other key performance metrics to ensure tangible impact.
WGU Indiana
PR to Inform: Thought Leadership Drives Earned Media for WGU Indiana
With growing competition among established online universities as well as traditional colleges that began offering more online courses during the pandemic, WGU Indiana needed a way to stand out to its target student demographic.
In 2019, Dittoe Public Relations was hired to manage WGU Indiana’s public relations and social media efforts. Through a well-crafted strategy, Dittoe PR uses regular thought leadership opportunities to educate WGU Indiana’s target audiences about higher education and workforce development challenges, solutions and more.
Our Proven Process
At Dittoe PR, we become an extension of your team, understanding your business, your ideal customer profile and target audiences, challenges, opportunities, and overall business goals and objectives.
Whether you’re looking to attract new customers, talent or investors, we communicate effectively when the moment is right and in ways that move the needle.
Discover + Align
Identify needs and goals, set expectations, and determine engagement details.
Onboard
Sync teams; create knowledge base; request materials, access and data.
Strategize
Develop and deliver strategic plan and timeline.
Execute
Execute strategy, ongoing ideation, recurring status calls and quarterly planning sessions.
Report
Real-time, quarterly and annual reporting against KPIs and goals.
