Jobvite Case Study
Dittoe PR Content Development Helps Recruiting Software Company Generate Leads, Establish Thought Leadership
As a leader in the talent acquisition space, Jobvite required a skilled public relations partner to lead its content creation efforts and deliver a strong, consistent message about the brand to the public. Importantly, the company needed a PR agency to produce a high volume of content that would resonate with its target audiences and help it stand out from competitors.
Jobvite turned to Dittoe Public Relations to generate fresh, valuable and targeted content, with the primary goals of attracting customers and demonstrating its expertise in the recruiting industry.
Challenge
Jobvite, a subsidiary of Employ Inc., is an end-to-end talent acquisition suite that enables companies of all sizes to attract, engage, hire, onboard and promote the talent needed to drive business outcomes.
As a leader in the talent acquisition space, Jobvite required a skilled public relations partner to lead its content creation efforts and deliver a strong, consistent message about the brand to the public. Importantly, the company needed a PR agency to produce a high volume of content that would resonate with its target audiences and help it stand out from competitors.
Solution
Jobvite turned to Dittoe Public Relations to generate fresh, valuable and targeted content, with the primary goals of attracting customers and demonstrating its expertise in the recruiting industry.
On a monthly basis, the agency produced content ranging from press materials to thought leadership articles and sales and marketing collateral. Additional content pieces included:
- Q&As for media interviews.
- Customer case studies.
- Brand-sponsored surveys/reports.
Dittoe PR generated content to ensure it aligned with quarterly Jobvite sales, marketing and product initiatives. The agency leveraged press releases to keep Jobvite customers, prospects and other key stakeholders up to date on organizational news, product updates and launches, award wins, company branded reports and more. Press releases were also shared with relevant media outlets to secure meaningful media coverage and posted to the Jobvite website.
Case studies served as collateral for Jobvite’s customer success and sales and marketing teams, establishing credibility for Jobvite’s industry-leading products and solutions. Case studies focused on the challenges faced by the customer, the solutions provided by Jobvite and the results of the partnership. Dittoe PR drafted case studies in Jobvite’s target customer verticals and secured placement for them in media outlets read by decision-makers in its key customer industries.
Bylines allowed Dittoe PR to highlight Jobvite spokespersons as thought leaders in recruiting and talent acquisition. The agency leveraged data and insights from Jobvite e-books, blog posts, webinars and more to draft the articles on timely topics related to recruiting, workplace trends, human resources and more. The bylines ran in national and recruiting trade publications as well as in media outlets read by Jobvite’s target customers, primarily in health care, manufacturing and retail/hospitality.
The most in-depth pieces of content spearheaded by Dittoe PR were two annual brand-sponsored surveys: Job Seeker Nation and Recruiter Nation. These bi-annual reports were utilized by Dittoe PR and Jobvite to:
- Secure top-tier and influential media coverage.
- Increase brand awareness.
- Establish Jobvite’s expertise in the recruiting space.
- Serve as sales and marketing collateral.
- Drive downloads for lead generation.
Bylines
Bylines allowed Dittoe PR to highlight Jobvite spokespersons as thought leaders in recruiting and talent acquisition.
Surveys
The most in-depth pieces of content spearheaded by Dittoe PR were two annual brand-sponsored surveys: Job Seeker Nation and Recruiter Nation.
Press Releases
Dittoe PR leveraged press releases to keep all involved parties up to date on organizational news, updates, awards and more.
Jobvite Results
In total, Dittoe PR produced 114 pieces of content for Jobvite from 2019 to 2021.
From October 2019 to February 2022, Dittoe PR secured the following results from bylines and from press releases that were written and distributed to media. Note: This does not include the media coverage from the brand-sponsored surveys or Business Wire distribution.
From October 2019 to February 2022, Dittoe PR wrote 44 bylines for Jobvite, leading to:
The 2022 Employ Job Seeker Nation Report generated:
Collectively, since 2019 the bi-annual Jobvite and Employ reports have generated:
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Dittoe PR Content Development Helps Recruiting Software Company Generate Leads, Establish Thought Leadership
Jobvite turned to Dittoe Public Relations to generate fresh, valuable and targeted content, with the primary goals of attracting customers and demonstrating its expertise in the recruiting industry.
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