Now more than ever, it’s important to know how to put thoughts into words. And not just in a story or a press release, but in social media formats. Writing for social media is a rare art form – 140 characters are sometimes all you get.
There are scarcely marketing strategies that don’t include a section dedicated to social media alone.Why? Because people want and need information fed to them, and it’s our job to do that. By crafting the perfect tweet, you can draw your followers in enough to click that link to the story, photo, video or product page.
Here are a few tips to remember when space is limited:
- Be personable rather than promotional. Make your followers feel like a part of your company. Twitter’s Rule of 8 is a great way to incorporate this – for every tweet about the brand/product, tweet eight other times with more personable content.
- Engage followers with creative and witty words, as well as questions they want to answer back. Using those 140 characters to catch their eye long enough that they stop and think about what you’re asking can give you great feedback and a strong follower base.
- Words don’t always come easily, so take the time to craft creative and attention-grabbing phrases that expose your client’s personality.
- Use #hashtags. This way that one word you put a “#” before ensures that people who are interested in your topic of discussion can always find you.