National Media Coverage
Given the positive impact the Culture of Good has made on not just the local communities in which TCC conducts business, but also on employee happiness and retention, we knew TCC had a great story to share with the national media. Outlets like People Magazine, Forbes, Inc., The Huffington Post and Fox Business agreed, as we secured nine national media stories about TCC’s Culture of Good resulting in 85,356,345 million impressions with an ad equivalency value of $703,954.
Regional Media Coverage
The mission of the Culture of Good and its positive impact on local communities is exemplified in TCC’s annual School Rocks Backpack Giveaway, in which participating TCC stores across the country give away 100,000 backpacks filled with school supplies to ensure children are well-prepared for the start of the school year. In just 49 days, we secured 198 pieces of coverage about the giveaway and the Culture of Good within these local media markets. Thanks to the awareness generated by the media coverage, TCC store employees around the nation reported seeing lines of families waiting outside their doors on the day of the giveaway.