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Don’t Let Your Client Get in the Way of the Story

Your curser is hovering above the ‘Send’ button. You’ve checked your spelling, grammar—everything seems perfect. But take one more second before sending that next pitch and ask yourself: “what am I pitching; my client or a story?” It may seem like a silly question but there is a difference between the two. A story is something that conveys information, ideas, emotion, and context in an original and engaging manner. Your client, on the other hand—whether it’s a small startup, international corporation or nonprofit—is merely a provider of a product, service or idea. By itself, a company does not provide context or [...]

Crisis Communication – How Important is it?

WOW! With everything that’s been going on lately; the Gulf Coast oil spill, the SeaWorld Orlando incident, etc.,  I have really been thinking about crisis communications and the importance of having a crisis communications plan in place for your company and/or clients.  Now, I know we never want to assume that something horrible is going to happen, but don’t they always say “expect the best, but prepare for the worst?” So, how could you and your company prepare and plan for this? And what steps should you have in place?  Here is a quick and easy checklist of items that could [...]

In PR: Act Fast, Like the Flash!

One of my client’s, the one and only Senario, informed me earlier this week that they would be attending the C2E2 convention this weekend (April 17), which is the Chicago Comic and Entertainment show. I think it sounds like a total blast! The convention spans the latest and greatest from the worlds of comics, movies, television, toys, anime, manga and video games. How could that not be fun?! In public relations, you have to be able to act fast. Sometimes, I physically and mentally move so quickly to get things done that I seriously feel like The Flash, c’mon you know [...]

By |2011-11-16T19:28:51-05:00April 17th, 2010|Client Coverage, Client Relationships|0 Comments
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