In September alone, 2.3 million single-use plastic straws were permanently removed from Seattle.
Dittoe PR had nearly every local Seattle media outlet at the press conference, in addition to regional, national, and environmental publications. Strawless in Seattle’s story was shared in more than 100 markets, including Texas, California, and Pennsylvania, in addition to top tier magazines you can see outlined above. (share logos above this section)
In one month, we secured what can often be a year’s worth of client media coverage, media impressions, and media value equivalency for Lonely Whale and Aardvark. Most of the stories included Aardvark paper straws as the chosen sustainable alternative to plastic straws by Seattle businesses, and nine months later, The Seattle Times’ story about the campaign – which was secured by Dittoe PR – remains a top referral source to Aardvark’s website. Additionally, we’re still finding stories that have been picked up from our outreach on behalf of the Strawless in Seattle campaign today.
Strawless in Seattle is easily one of Dittoe PR’s most successful campaigns, as we came out of the month-long event with 248 media hits, 290,946,957 media impressions, and a total publicity value of $2,896,547!
Not only did the campaign make a lasting impression on the media, but the city of Seattle is officially banning plastic straws in July 2018. Other cities and international restaurants are following Seattle’s footsteps to eliminate plastic straws.