To showcase the history of single-use plastic water bottles, their impact and alternatives, Lonely Whale unveiled a pop-up “Museum of Plastic” in New York City and Miami. At the Museum, visitors were asked to “Question How You Hydrate” by telling the story of the single-use plastic water bottle.
Lonely Whale turned to Dittoe Public Relations to drive national and international media to attend and cover the Museum of Plastic in NYC and Miami.
Together, Lonely Whale and Dittoe PR determined the best timing to launch the first installation and to
attract the most media attention was during World Oceans Week in NYC. Dittoe PR was also tasked with the management of all brand collaborators, including Ever & Ever, ATTN: and HP, and ensuring a consistent message was shared across all organizations.