Media coverage leading up to grand opening
Dittoe PR’s research revealed that one-off media placements during the week of the event would not have the staying power required to alter consumer behavior. Instead, to make Market District’s launch successful, we would need to garner consistent media placements in the months leading up to the opening. Faced with the challenge of keeping Market District interesting and relevant for an extended period of time, we worked diligently to generate fresh, new story angles for the media to cover.
This tenacious exercise in creativity paid off. In the 10 months leading up to the opening, we secured 86 stories in the local Indianapolis media market. Our work with the chain has continued successfully after its opening in the form of reviews for both the store and its attached restaurant, Table by Market District. Dittoe PR continues to generate consistent, ongoing, positive media coverage for Market District.