Dittoe PR targeted national, local, health and wellness trade, podcasts and BIWOC-focused media. To ensure media were provided with all necessary assets and to make it easy for them to write about EXHALE, Dittoe PR developed a media kit that included a press release, fact sheet, bios (long- and short-form), headshots, screenshots, example meditations and more. We also wrote a series of five thought leadership articles in collaboration with Katara for media placement.
Dittoe PR recognized the importance of sharing Katara’s background and telling the story of her own personal journey as a Black woman. From being abandoned by her biological mother, bi-racial and growing up in a Black home, Katara realized early in life that the color of her skin mattered. After becoming a single mother at age 19 and finding the courage to leave an abusive relationship, Katara became an entrepreneur holding leadership positions in both non- and for-profit organizations.
This history was an important part of generating media interest and educating reporters on why Katara developed such an essential app for her community. As a Black woman, she is committed to amplifying the richness of BIWOC and their stories, while also advocating for and providing emotional well-being resources for BIWOC.