In 1999 Neil Berman set out on an email adventure with one goal in mind: to build a company that would always put the customer first through personal connections. He did just that when he founded Indianapolis-based Delivra, an email marketing service provider and strategic consultancy. In 2015, Berman expanded on his goal to reach new places and customers.
Lying roughly 125 miles north of Delivra’s Indianapolis headquarters, a goldmine for the email marketing industry was waiting to be tapped in Fort Wayne, Indiana.
Through research, Fort Wayne was identified as the ideal market for Delivra. With its prominent industries of retail, hospitality and business services – the city aligned directly with Delivra’s expertise and services. For Delivra, the email marketing marketplace of Fort Wayne was projected to be worth nearly $12 million.
This is where Dittoe Public Relations began its role in Delivra’s journey. In March, Delivra began working with our firm to create buzz and excitement for the company’s expansion into Fort Wayne through content creation, media relations and event planning and promotion.
With content creation and media relations efforts for Fort Wayne commencing in April, the Dittoe PR team was able to obtain media coverage that resulted in approximately 1.1 million media impressions by mid-June.
Delivra hosted 112 guests at its Fort Wayne launch event in June, where they showed their commitment to the community by gifting 26 community organizations free software totaling $125,000 via the “Delivra Gives Back” program.
Our team was also able to solidify an official sponsorship with Greater Fort Wayne for launch event promotion to its vast investor network.
We could not have had a better time supporting and working with Delivra as they launched into a completely new territory, so it is with pleasure that Dittoe Public Relations continues this journey with Delivra as they began their second expansion initiative into Louisville, Kentucky. For more on Delivra’s next phase of expansion, be sure to read this story we secured in Louisville’s Courier-Journal.
Referring to Louisville as a “sweet spot” to reach potential clients, Berman and Delivra’s decision to place the company’s second satellite office in Louisville was to put “the customer-facing where the customers are.” Berman provides more insights on the appeal of the market in this Louisville Business First article.
In 1999, Neil Berman set out to on an entrepreneurial adventure. In 1999, Chris and Liza Dittoe started a small public relations business operating out of their basement. In 2015 both companies are thriving and expanding, and our teams could not be more thrilled!