The District and Dittoe PR hosted local journalists in an open house setup for both Bottleworks Hotel and The Garage upon each property’s grand opening. Our initial target audience was local media to get the community excited and interested in safely enjoying Bottleworks. Every local media outlet, ranging from broadcast to radio and print, attended at least one of the two open houses. Combined, Bottleworks District received over 100 pieces of positive grand opening coverage in just two months with local media alone.
Eventually, our strategy expanded to include select regional outreach to target regional travelers who visit Indianapolis frequently. We also informed hospitality and restaurant trade media of the epic hotel and food hall openings that have now caught the attention of The New York Times, Forbes, Condé Nast Traveler and more.
Nearly four months post-opening, Bottleworks District remains the talk of the town. In 2021, Bottleworks’ coverage has resulted in:
- Over 300 placements in local, regional, trade and national media
- 637 million media impressions (excluding Bottleworks Hotel grand opening media coverage since the hotel opened in 2020)
While capacity, social distancing and mask restrictions remain in place, the site sees steady foot traffic and new tenants continue to sign contracts to join the fun. Together, Dittoe PR and the Bottleworks team weathered the storm of opening a gigantic hospitality development safely in the thick of the global pandemic, cultivating a one-of-a-kind experience that fills our city with joy and pride.