How to become BFFs with a reporter (and other helpful tips)

As PR pros, we make to-do lists for our clients every day: create a press release, pitch media, research award opportunities, build press lists, (remember to breathe), draft a byline, etc. But one thing that can make these sometimes-daunting tasks easier is having lasting relationships with reporters. Sure, you can send a stellar product review pitch to a fashion reporter, but it’s often what you do after you press send on your email that leaves a lasting impression on reporters.   Creating mutually beneficial relationships with media members, especially local, can mean the difference between an ignored email and a response ...