Vanessa Staublin

About Vanessa Staublin

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So far Vanessa Staublin has created 9 blog entries.

Four reasons why your company needs PR

“Thank You for Smoking.” “The West Wing.” “Wag the Dog.” These are all movies and TV shows that revolve around public relations. Now, if you notice, most of these involve some sort of crisis or needed “spin.” Flashback to more than a decade ago, and there was a slight stigma surrounding public relations. Often times PR was viewed as just “putting out fires” and only used when there was an emergency. While we still help with crisis communications, utilizing a PR agency can provide great value for your company in many other ways.  It can increase your brand’s credibility. One of [...]

By |2019-07-22T17:18:22-05:00April 4th, 2019|Public Relations|0 Comments

Four Tips for Writing Award Nominations That Win

“And the award goes to…” This phrase has been engraved in my mind since I was a kid and first watched the Academy Awards. I dreamt about being a movie star someday, or even a singer, and receiving what I thought was the highest recognition anyone could ever receive. However, here I am, 20-some years later, working in public relations and writing this blog post about those dreams.While I may never win an Oscar or a Grammy, I do get to help craft meaningful award submissions on behalf of my clients. In fact, I typically draft at least one award nomination [...]

By |2019-07-22T15:56:31-05:00March 21st, 2019|Award Win|0 Comments

Public Relations vs. Marketing – What’s the Difference?

There are a lot of blurred lines when it comes to public relations and marketing. They intertwine so seamlessly that it can be easy to mistake one for the other. Often times when I tell others I work in PR, they’ll usually respond with something along the lines of “oh, so like, you do marketing?” This is usually when I take a deep breath and go into a “well…” explanation. When I was first deciding on what career path I wanted to take in college, all I knew was that I would have to end up taking business classes if I [...]

By |2019-02-19T18:13:07-05:00February 14th, 2019|Public Relations|0 Comments

How to Stand Out During Your Internship

What brings you joy?   Ever since binge-watching Tidying Up with Marie Kondo on Netflix at the beginning of the year, I’ve been asking myself that question in every aspect of my life. Before Marie Kondo, I actually already used this phrase with my friends somewhat jokingly when approached with a question: “Vanessa, should I buy these new shoes?” “Well, will it bring you joy?” But now, it’s taken on a whole new meaning.   Digression aside, one of the things that brings me the most joy in life is Dittoe PR’s internship program. As a former Dittoe PR intern myself, [...]

By |2019-02-19T18:23:47-05:00January 18th, 2019|Internship|0 Comments

PR Lingo 101: Phrases Every Pro Should Know

B-roll. Byline. Ed Cals. Embargo. Owned media. Press release. UMV.   If you’re a PR professional or work with media, you probably use some or all of these terms on a regular basis. We throw these phrases around with each other in the office, but we have to be mindful when speaking with a client or someone who’s not as familiar with public relations (like our friends or family). Heck, there were even some terms I had never heard of before starting my career at Dittoe PR (ed cals, anyone?).   Whether it’s an acronym, slang or just a word you’ve [...]

By |2018-11-01T11:29:06-05:00November 1st, 2018|Communication, PR tools|0 Comments
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