Sophie Maccagnone

About Sophie Maccagnone

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So far Sophie Maccagnone has created 7 blog entries.

If We Pitched Characters from “The Office”

Just like every other Millennial, the employees of Dittoe PR are concerningly obsessed with "The Office" and everything that it perfectly articulates – always managing to generate laughter no matter how many times you’ve seen the episode. It is just that good. And after reading a brilliantly creative blog by a Sigstr employee [and fellow ButlerBulldog], I was inspired to merge my love for Dunder Mifflin with the most significant aspect of public relations: pitching. While drafting personalized pitches for each reporter can seem time consuming, the lasting relationships formed with media members and top-notch coverage secured for our clients is [...]

By |2019-07-22T16:50:42-04:00May 2nd, 2019|Media Relations|0 Comments

How Graphic Design Fits into the PR Puzzle

Graphic design and public relations are often considered two mutually exclusive professions. So, when I tell folks that I handle graphic design at our agency, they look a bit puzzled. In fact, graphic design tends to be considered more of a marketing responsibility, and this is just one example of why there are a lot of blurred lines when it comes to public relations and marketing. However, while marketers utilize graphic design to help sell a product, PR professionals incorporate graphic design to help tell a story. Our world is rapidly evolving due to the advancement of technology, and as a result, [...]

By |2019-07-22T15:52:52-04:00March 14th, 2019|Design|0 Comments

How to Be Proactive With PR: Creating Coverage Out of Thin Air

Public relations professionals thrive during times of client chaos. From product launches and grand openings to initiative and campaign announcements, we basically drool at any opportunity to secure media interest. However, it’s when things calm down that our talents are put to the test.   When a lull in client announcements arise, securing coverage can seem near impossible and simply waiting around is never an option. Therefore, our roles require strategic thinking and proactive execution that continues the momentum of telling our clients’ stories.   Here are three ways you can take a proactive approach to public relations in order to [...]

Consuming Media: Millennials vs. Baby Boomers

The ultimate goal of a #PRpro is securing stellar media coverage for our clients; however, that coverage can be less impactful if it’s not reaching the targeted audience. In a world increasingly influenced by technology, it’s important to remain knowledgable about how audiences are consuming media and staying informed.   We’re taking a closer look at how millennials and baby boomers consume media differently. Learn how it affects our strategies for telling our clients’ stories to the most influential audiences.   Baby Boomers Baby Boomers, born between 1946-1964 and know sticking to their roots, are surprisingly open to new formats. In [...]

What is Public Relations? [Part 2]

Often times when people think of public relations, they think of high-class parties and frivolous networking –  as if we all are living the life of Samantha Jones, but as my colleague Vanessa Staublin demonstrated in part one of this series, public relations is much more than meets the eye.   After just a year in the public relations industry, I have contributed to numerous strategic campaigns all entailing services as unique as the clients they are designed for. From event planning to content creation, media relations to graphic design, the public relations industry is ever-changing and so is my job [...]

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