Over time, it has become more common for companies to integrate public relations into their marketing plan. Why? Because each method of communication is impactful in its own way and can complement each other well when executed correctly.  Your Customer At the end of the day, it’s about reaching your audience. Whether you’re selling a good or service, messaging is important. What marketing can provide differs from PR, but both have the same goal of connecting with a certain audience. With PR, you can build trust with your audience. You’re telling a story and maintaining positive relationships with those that have [...]