How PR Has Shifted Since COVID-19
In the world of sharing news, PR professionals are adept at rolling with the punches and expecting the unexpected. A crisis? There’s typically a protocol involved that the team is prepared to execute. Last minute press release? Happens quite frequently. Early mornings and late nights? Sometimes, that’s just a part of the job. But we have all been disrupted this year – 2020 – in more ways than one. But has it all been negative? Public relations is a profession that is built upon communication and the skills needed to cultivate favorable public images for organizations and/or individuals. For our staff ...