Remember that time IHOP, the pancake ruler of the world, caused a nationwide frenzy by announcing it was changing its name to IHOb, International House of Burgers? Yeah, me too. While it may feel like that happened years ago, it actually took place in 2018. Whether you loved the publicity stunt or hated it, you have to admit it caught your attention and made for good conversation. As we gear up to enter a new year, let's take a look at three of the most noteworthy marketing and PR moments of 2018. IHOP Fakes a Name Change While some [...]
When I first joined the Dittoe Public Relations team in 2006, one of our go-to research methods was thumbing through the paper-thin pages of the 10-lb printed Bacon’s Media Directory (maybe a slight exaggeration, but that thing was heavy). It took way too much time flipping through its thousands of pages just to find one good contact. I can confidently say I don’t miss those days. I’m so thankful for the evolution of public relations over the past 12 years and the tools and tactics that make the lives of PR professionals easier, so we can produce amazing results for our [...]
Dittoe PR had the opportunity to join TCC, a client of six years, in kicking off Child Life Month at Riley Hospital. The two organizations hosted a ribbon cutting for the new TCC Rainforest Activity Center, an area solely dedicated to therapeutic play for patients and families on the 7th floor of the hospital.
It’s that time of the year again! At Dittoe PR, we love this time of the year, because there are so many great opportunities to get media exposure for our product-based clients! I’m talking about gift guide season – Mother’s Day, Father’s Day and Grads! In honor of this celebratory time of year, I am putting together a list of some Father’s Day gift ideas from the Dittoe PR team. All of the products included are from our amazing clients. Is your dad obsessed with everything tech? I know my dad loves to get his hands on any tech toy or [...]
One of my client’s, the one and only Senario, informed me earlier this week that they would be attending the C2E2 convention this weekend (April 17), which is the Chicago Comic and Entertainment show. I think it sounds like a total blast! The convention spans the latest and greatest from the worlds of comics, movies, television, toys, anime, manga and video games. How could that not be fun?! In public relations, you have to be able to act fast. Sometimes, I physically and mentally move so quickly to get things done that I seriously feel like The Flash, c’mon you know [...]