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Meagan Hook

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So far Meagan Hook has created 6 blog entries.

Best PR Blogs to Follow in 2018

Looking for some PR inspiration? We’ve rounded up the best PR blogs to follow in the new year. 1.) Ragan's PR Daily This is one of the more obvious and most popular ones out there, and more of us should be visiting it at least once a week. Not only does it provide helpful writing tips – everything from ways to sign off an email to in-depth analysis on a trending topic – you’ll learn about new tools, successful public relations campaigns, and more. Recommended article: Goodbye, SEO: PR is the new king   2.) PR Couture With a specific section [...]

By |2018-01-02T15:58:29-05:00December 21st, 2017|PR tools, Content, Public Relations, Thought Leadership|0 Comments

How To Pitch a Unique Client to the Media

A blood-soaked box. Severed fingers. Barrels of slime. Surgical masks. Creepy, crawly critters. Who knew that would be part of our media efforts for one of our most interesting clients. This is our sixth year working with Indy Scream Park, Indiana’s premier Halloween event filled with haunted attractions, and the frights keep coming! The challenge of gaining media attention for a client this unique is the local competition. How does Indy Scream park stand out from its competitors, despite being the only interactive one with five attractions? We decided to create “media boxes”—in addition to our individual, personalized pitches—and it worked! [...]

By |2017-12-28T09:25:50-05:00November 16th, 2017|Media Relations|0 Comments

How to Create a Snapchat Geofilter: A Step-by-Step Guide

Step 1: Download the App, sign up and create a Snapchat account.                                   Step 2: Confirm and validate both the phone number and email registered to the account.   Step 3: To create your own Geofilter, open a new document in Photoshop and complete the following substeps: Set document dimensions to 1080 x 1920 pixels and as a transparent background. Save it as a PNG file to set a transparent background.   Step 4: Prepare your brand or event logo and place it on the [...]

By |2017-08-25T08:33:22-04:00August 25th, 2017|Social Media|0 Comments

How to use Facebook Live to grow your business

A STEP BY STEP GUIDE On pace to hit 2 billion monthly active users this year, Facebook is the world's largest social media network. But brands can't rely solely on standard text, link and photo posts to stand out in users' news feeds. With Facebook's new algorithm, Facebook Live videos are placed higher in users' news feeds where they are more likely to be seen. Given Facebook's prioritization of real-time video, it's important to understand how to use Facebook Live to help your brand's content stand out. Step 1: Log on to your Facebook App on your mobile device.   Step 2: Click on [...]

By |2017-05-03T11:01:55-04:00May 4th, 2017|Social Media|0 Comments

Let Customers Take a Pikachu

Nintendo’s “Pokémon Go” now has more users than Instagram, WhatsApp, and Snapchat. You may be seeing people walking around as though they’re on autopilot: head down, phone in hand, roaming around your neighborhood. They aren’t texting or posting on social media—they’re trying to catch Pokémon. And people are doing just about anything to “Catch ‘em all.” As a small business, there are ways for you to harness the power of Pokémon Go to increase foot traffic and generate real revenue, not just loiterers. To start, log in to the Pokémon Go App and see if your business is near a “PokéStop” [...]

By |2016-07-15T21:03:57-04:00July 15th, 2016|Random, PR tools, Social Media|0 Comments
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